Reddit Pixel Tag Setup Guide

Tag tips

Use mapping to override the standard configuration values and trigger events.
Purchase event fires when Order ID is set.
To make Reddit Pixel event IDs available as server-side attributes, set Generate Event ID to true and use the latest version of the Tealium Collect tag.
We recommend using the Reddit Conversions connector conversion ID configuration only if you are implementing both the Reddit Pixel tag and the Reddit Conversions connector. Using the conversion ID configuration prevents the same conversion event from being counted twice if it is sent across both sources. If this value is passed improperly, it impacts attribution and campaign performance.
We recommend using advanced matching for the most accurate conversion tracking and reporting from Reddit. Email addresses and phone numbers can be passed as either plain values or pre-hashed with SHA256. The Reddit library applies SHA256 hashing to plain email addresses before sending.

Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see Manage tags.

When adding the tag, configure the following settings:

Account ID: Your Reddit Account ID.
Send Page Visit
- By default, page visit events are automatically recorded for each page on your site.
- If you do not want to send a page visit event to the Reddit Pixel, set this option to false.
Send Default Purchase Event: By default, purchase events are tracked on your site. However, if you don’t want to send a purchase event to the Reddit Pixel, set this option to false.
Generate Event ID: Automatically generate an event ID for every Reddit tracking event.

Load rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Data Type	Description
`account_id`	String	Account ID.
`send_page_visit`	Boolean	Send page visit.
`send_purchase_event`	Boolean	Send Purchase Event
`generate_event_id`	Boolean	Generate event ID.
`event_id`	String	Event ID.
`conversion_id`	String	Conversion ID.
`transaction_id`	String	Transaction ID.

E-commerce

Variable	Data Type	Description
`itemCount`	Number	Item count.
`value`	Number	Value.
`currency`	String	Currency (Overrides `_ccurrency`).
`transactionId`	String	Transaction ID.

Products data

Variable	Type/Values	Description
`id`	Array	Product ID (Overrides `_cprod`).
`category`	Array	Product category (Overrides `_ccat`).
`name`	Array	Product name (Overrides `_cprodname`).

Events

Enter the value of the mapped variable needed to trigger the selected event.

Variable	Description.
`PageVisit`	Page visit.
`ViewContent`	View content.
`Search`	Search.
`AddToCart`	Add to cart.
`AddToWishlist`	Add to wish list.
`Purchase`	Purchase.
`Lead`	Lead.
`SignUp`	Sign up.
`Custom`	Custom events.

Event-specific parameters

To map events, refer to Create an Event Mapping

Variable	Description
`currency`	Currency.
`category`	Product category.
`name`	Product name.
`id`	Product ID.
`content_type`	Content type.
`contents`	Contents.
`predicted_ltv`	Predicted lifetime value.
`search_string`	Search string.
`status`	Status.
`num_items`	Number of items.
`value`	Value.

Advanced matching

Variable	Data Type	Description
`email`	String	Email address.
`phoneNumber`	String	Phone number.
`idfa`	String	IDFA.
`aaid`	String	AAID.
`externalId`	String	External ID.

LDU

When the Reddit Pixel is initialized with data processing mode, every conversion event fired from the page automatically includes the following parameters:

Variable	Data Type	Description
`dpm`	String	Data processing mode. The default value is `LDU`.
`dpcc`	String	Data processing country code in ISO 3166-1 alpha-2 country code format.
`dprc`	String	Data processing region code in ISO 3166-2 region code format, with or without the country prefix.