Client-side tags release notes

November 29, 2023

Updates and fixes

• Updated the Adobe Analytics AppMeasurement tag with the following improvements:
  • Added safeguards to prevent multiple post-track callbacks for a single tracking request.
  • Added additional error handling for browsers with faulty high-entropy user-agent client hints APIs.
  • Changed POST Content-Type header to use x-www-form-urlencoded by default.
• Updated the Adobe Target tag to support version 2.11.
• Updated the Epsilon Partner Sync Web Service tag to reflect a new name and automatically set the following QSPs if the source is populated (values from localStorage, sessionStorage, and cookies):
  • ls.dtm_token → dtm_token_ls
  • ss.dtm_token → dtm_token_ss
  • cp.dtm_token → dtm_token
  • cp.dtm_token_sc → dtm_token_sc
• Updated the Logicad tag to correct an issue where extensions would not execute.

November 15, 2023

Updates and fixes

• Renamed Sizmek Versa tag to Amazon Ads Server tag.
• Updated Namogoo tag to include events and events parameters.
• Updated AT Internet Piano tag to allow a custom visitor ID.
• Updated Adobe Experience Platform Web SDK tag to allow you to select the tag version.

November 8, 2023

Updates and fixes

• Updated Pinterest tag to correct failure to send data mapped to order_id and _corder keys.

November 1, 2023

New tags

• New marketplace tag: Session AI

Updates and fixes

• Updated Criteo One tag to add support for deduplication using the new page_view_id field.
• Updated TikTok Pixel tag to correct issue related to event ID generation.

October 25, 2023

Updates and fixes

• Update to the Adobe Experience Platform Web SDK tag to display full attribute names.

October 18, 2023

New tags

• New marketplace tag: Fathom Analytics

Updates and fixes

• Update to Tealium Collect tag for an issue in which sendBeacon() does not send data when the payload is greater than the limit, which varies by browser.

October 2023

Updates and fixes

• Updated the Adobe Experience Platform Web SDK tag tooltip to 2.18.0.
• Updated the PulsePoint HCP365 Pixel tag to include updated fields for CCPA Opt-Out (us_privacy), URL of the page the tag was fired (url), and page referrer (rr) with default values to help users successfully complete data mapping for the tag.
• Fixed Template Status Checker so that it displays correct latest version of Consent Manager template.
• Fixed duplicated input field IDs and names in the Zeta tag.
• Fixed sendBeacon feature in Tealium Collect tag.
• Fixed issue with all Tags tab content disappearing when you select the label filter.
• Deprecated the following tags:
  • Atrinsic
  • Alchemy Social
  • Argyle Social
  • AdGenie
  • AdConversion
  • Adometry
  • AdQuick
  • Affimax
  • ActionX
  • Affiliate Labs
  • AdServerPub
  • AdExtent
  • AdChemix
  • BayNote
  • Buy.at
  • Bettenjagd
  • Ad.com Dynamic Retargeter at AOL
  • BlueLithium (Yahoo)
  • Badgeville
  • BuyBuddy (Brighter Option)

September 2023

Updates and fixes

• Updated the Adobe Experience Platform Web SDK tag with the following:
  • Renamed edgeConfigId to datastreamId.
  • Updated the webPageDetails and webInteraction attributes to camel case.
  • Added the setConsent event.
  • Updated defaultConsent default value logic: If a setConsent event is mapped, defaultConsent is set to pending to queue pending events; if not mapped, defaultConsent is set to in, while retaining the option to map the defaultConsent variable.
  • Updated tooltip to version 2.18.0.
  • Added an Adobe Analytics migration guide to the documentation.
• Updated the Criteo OneTag tag to support multiple account IDs.
• Updated the Epsilon Site tag to fix issues with query parameter and update mappings based on the vendor’s requirements.
• Updated the tags summary section under the Extensions tab for tags to display related extensions.
• Updated the PulsePoint HCP365 Pixel tag to pre-populate default values in the following fields during pixel setup:
  • us_privacy
  • url
  • rr
• Updated the Simpli.fi tag and logo.
• Deprecated the following tags:
  • Avazu tag
  • Adknowledge tag
  • AffiliateTraction tag
  • AdReady tag
  • Ask tag
  • Amadesa tag
  • AudienceScience tag
• Updated the Twitter Pixel tag to add conversion_id to the tag request.

August 2023

Updates and fixes

• Updated the Epsilon Site tag to send attributes via query string parameters.
• Updated cookie ID persistence in Criteo Cookie Matching Service tag.
• Updated the Google Analytics 4 tag to support direct user-scoped dimensions mapping.
• Updated the Wunderkind tag to add missing image request.
• Updated the Google Ads Conversion Tracking and Remarketing (gtag.js) tag to ensure that the gtag.config event only fires once per page.
• Updated the Facebook Pixel tag to resolve an issue with spaces in Custom Event names.
• Update the basketsize and itms parameters in the Adform tag.
• Updated the Flashtalking OneTag tag to support u-var based pattern matching.
• Updated the Adobe Experience Platform Web SDK tag to remove the pre-hiding snippet option.
• Updated the Mouseflow tag to remove the newPageView function.
• Updated the Floodlight (gtag.js) tag to add support for enhanced conversions.
• Updated the Awin tag to fix an issue where the custom parameter mapping order is invalid in fallback pixel URL.
• Update the iAdvize tag to add the Auto Fire Purchase Event.
• Updated Google Analytics 4 tag mappings.
• Updated the RTB House Retargeting tag to fix a callback issue.
• Updated the AIM XR tag with the following:
  • Expanded utag.link for other Healthcare Professional (HCP) identity types.
  • Added the ability to control where utag.link is sending data and where utag.link is triggered.
  • Include session_id in utag.link.
• Updated Amazon Advertising tag to add support for hashed email and event ID generation.
• Updated the Domain parameter in the Trade Desk Cookie Matching Service tag.
• Renamed Coherent Path Signal tag to Movable Ink Da Vinci tag.
• The Google Analytics (ga.js) tag is now deprecated.
• The Floodlight tag is now deprecated. Google recommends migrating to the new Floodlight (gtag.js) tag.
• The Google Analytics (analytics.js) tag is now deprecated.
• Updated the Twitter Pixel tag to add conversion_id to the tag request.
• Updated the Microsoft Advertising Universal Event Tracking (UET) tag to resolve issues with the SPA website.
• Updated the Pinterest tag to add custom event data mappings and logic.
• Updated the Floodlight (gtag.js) tag to fix the u.data.custom_scripts data type.
• Updated the Neustar Fabrick ID tag to fix the incorrect Visitor ID parameter.
• Updated the Adobe Analytics AppMeasurement for JS tag template to remove false-positive errors.