Client-side tags release notes

April 24, 2024

New tags

• New marketplace tag: Glance Cobrowse

Updates and fixes

• Updated Google Ad Manager 360 Audience Pixel tag to support IAB compliance.
• Fixed Google Consent Mode tag to properly handle scenarios when tag is loaded before the Google Consent Mode tag runs.
• Updated SessionAI tag to add ability to pass customer information through initialization parameters.
• Fixed SessionAI tag to map items object data correctly. eventData.items object renamed to eventData.cart_items, added new eventData.new_updated_items array. Also, passing items array to u.EVENTS_LIST.update_cart event.
• Updated The Trade Desk Universal Pixel tag to add custom parameters in Standard data mapping category.

April 10, 2024

Updates and fixes

• Updated Mixpanel tag with new vendor information and implementation guide link.
• Fixed Adobe Experience Platform Web SDK tag to allow events to properly handle counters.
• Updated Adobe Experience Platform Web SDK tag to add Analytics product-level eVar, categoryIDs, renderDecisions, and personalization.surfaces attributes.

April 3, 2024

Updates and fixes

• Updated Amazon Advertising tag to add non-hashed email and phone number to Enhanced Conversions mappings.
• Updated the TikTok Pixel tag to support multiple tags. Only events configured for a specific tag will fire when triggered.

March 27, 2024

Updates and fixes

• Updated the RTB House Retargeting tag with the following changes:
  • Removed automatic mapping of Category ID from _ccat.
  • Updated eventObject for events using offerIds to pull this value (as an array) from the e-commerce offerId mapping.

March 20, 2024

Updates and fixes

• Updated Pinterest tag to fix an issue where the tag sent an incorrect event name when you set Auto Page Visit event to true.
• Updated Adobe Experience Platform Web SDK tag to fix incorrect object format for linkClicks events.
• Fixed an issue where local storage and session storage variables were not correctly mapped in a tag’s u.map object.
• Fixed an issue in the UI where the Reload dialog remained visible after dismissal, covering other menu items.
• Deprecated the Yahoo Search Marketing tag.

March 6, 2024

New tags

• New marketplace tag: Utiq

February 22, 2024

Updates and fixes

• Deprecated the DataXu Cookie Matching Service tag.
• Updated Google Analytics 4 tag to fix an issue with incorrect naming of the User Provided Data Email Address parameter.
• Updated the Google Consent Mode tag with the following changes:
  • Supports Consent Integrations consent-emitted events.
  • Supports Google-specific mapping attributes to ease integration with consent management.
• Updated the Reddit Pixel tag to support Reddit Data Processing and Limited Data Use (LDU) flags.

February 14, 2024

Updates and fixes

• Updated the Google Analytics 4 tag to correct undefined error issue and incorrect tag template version.
• Updated the Google Consent Mode tag to trigger a consent update when Consent Integrations initiates a refire of the tag triggered by the user updating consent preferences.
• Updated the LinkedIn Insight tag to remove unused e-commerce mappings.
• Updated Snap Pixel tag to better support multiple pixel IDs.

February 7, 2024

New tags

• New marketplace tag: Orbee

Updates and fixes

• Updated the Google Consent mode tag with additional consent configurations for Ad User Data and Ad Personalization consent categories.

January 31, 2024

Updates and fixes

• Updated the Google Analytics 4 tag to support user-provided data mappings.
• Updated the Reddit Pixel tag to support advanced matching parameters and deduplication.
• Updated the RTB House Retargeting tag to add UID logic using the uid standard mapping parameter.
• Deprecated the Tealium Benchmark tag.

January 25, 2024

Updates and fixes

• Updated Google Consent Mode tag to version 2 and added Ad User Data and Ad Personalization categories.

January 18, 2024

Updates and fixes

• Updated the Adobe Analytics AppMeasurement for JS tag to correct an issue with updating the template to version 2.25.0.

January 11, 2024

Updates and fixes

• Updated data mappings to add color coding to the Mapped Variables view.
• Fixed incorrect tag version dates.

December 20, 2023

Updates and fixes

• Updated the Google Cloud Retail tag to add event-specific parameters and additional parameters to e-commerce mappings and correct attribute mismappings.
• Updated the TikTok Pixel tag by adding Order ID to the standard tracking parameters to fix an issue with the Auto Purchase Tracking feature.

December 13, 2023

Updates and fixes

• Updated the Epsilon Partner Sync Web Service Tag to correct the base URL.
• Updated the Fathom Analytics tag. The trackGoal event has been replaced with trackEvent, which is an object with two attributes, _site_id and _value.
• Updated the Google Ads Conversion Tracking & Remarketing tag to correct an issue that prevented the tag from being triggered.
• Updated the Rakuten Advertising Performance tag to correct an issue with tax calculation.
• Updated Session AI tag to resolve an issue that occurs when productId is empty. cart is now an array of items. coupons is now an array of objects. Display of event-specific parameters has been updated to only display the parameters linked to each event. Removed price_sale and price_orig; use items.priceSale and items.priceOrg instead.
• Rewrote the True Fit Integration tag.

December 7, 2023

Updates and fixes

• Updated the Criteo OneTag tag to add page_view_id in the event JSON.

November 29, 2023

Updates and fixes

• Updated the Adobe Analytics AppMeasurement tag with the following improvements:
  • Added safeguards to prevent multiple post-track callbacks for a single tracking request.
  • Added additional error handling for browsers with faulty high-entropy user-agent client hints APIs.
  • Changed POST Content-Type header to use x-www-form-urlencoded by default.
• Updated the Adobe Target tag to support version 2.11.
• Updated the Epsilon Partner Sync Web Service tag to reflect a new name and automatically set the following QSPs if the source is populated (values from localStorage, sessionStorage, and cookies):
  • ls.dtm_token → dtm_token_ls
  • ss.dtm_token → dtm_token_ss
  • cp.dtm_token → dtm_token
  • cp.dtm_token_sc → dtm_token_sc
• Updated the Logicad tag to correct an issue where extensions would not execute.

November 15, 2023

Updates and fixes

• Renamed Sizmek Versa tag to Amazon Ads Server tag.
• Updated Namogoo tag to include events and events parameters.
• Updated AT Internet Piano tag to allow a custom visitor ID.
• Updated Adobe Experience Platform Web SDK tag to allow you to select the tag version.

November 8, 2023

Updates and fixes

• Updated Pinterest tag to correct failure to send data mapped to order_id and _corder keys.

November 1, 2023

New tags

• New marketplace tag: Session AI

Updates and fixes

• Updated Criteo One tag to add support for deduplication using the new page_view_id field.
• Updated TikTok Pixel tag to correct issue related to event ID generation.

October 25, 2023

Updates and fixes

• Update to the Adobe Experience Platform Web SDK tag to display full attribute names.

October 18, 2023

New tags

• New marketplace tag: Fathom Analytics

Updates and fixes

• Update to Tealium Collect tag for an issue in which sendBeacon() does not send data when the payload is greater than the limit, which varies by browser.

October 2023

Updates and fixes

• Updated the Adobe Experience Platform Web SDK tag tooltip to 2.18.0.
• Updated the PulsePoint HCP365 Pixel tag to include updated fields for CCPA Opt-Out (us_privacy), URL of the page the tag was fired (url), and page referrer (rr) with default values to help users successfully complete data mapping for the tag.
• Fixed Template Status Checker so that it displays correct latest version of Consent Manager template.
• Fixed duplicated input field IDs and names in the Zeta tag.
• Fixed sendBeacon feature in Tealium Collect tag.
• Fixed issue with all Tags tab content disappearing when you select the label filter.
• Deprecated the following tags:
  • Atrinsic
  • Alchemy Social
  • Argyle Social
  • AdGenie
  • AdConversion
  • Adometry
  • AdQuick
  • Affimax
  • ActionX
  • Affiliate Labs
  • AdServerPub
  • AdExtent
  • AdChemix
  • BayNote
  • Buy.at
  • Bettenjagd
  • Ad.com Dynamic Retargeter at AOL
  • BlueLithium (Yahoo)
  • Badgeville
  • BuyBuddy (Brighter Option)

September 2023

Updates and fixes

• Updated the Adobe Experience Platform Web SDK tag with the following:
  • Renamed edgeConfigId to datastreamId.
  • Updated the webPageDetails and webInteraction attributes to camel case.
  • Added the setConsent event.
  • Updated defaultConsent default value logic: If a setConsent event is mapped, defaultConsent is set to pending to queue pending events; if not mapped, defaultConsent is set to in, while retaining the option to map the defaultConsent variable.
  • Updated tooltip to version 2.18.0.
  • Added an Adobe Analytics migration guide to the documentation.
• Updated the Criteo OneTag tag to support multiple account IDs.
• Updated the Epsilon Site tag to fix issues with query parameter and update mappings based on the vendor’s requirements.
• Updated the tags summary section under the Extensions tab for tags to display related extensions.
• Updated the PulsePoint HCP365 Pixel tag to pre-populate default values in the following fields during pixel setup:
  • us_privacy
  • url
  • rr
• Updated the Simpli.fi tag and logo.
• Deprecated the following tags:
  • Avazu tag
  • Adknowledge tag
  • AffiliateTraction tag
  • AdReady tag
  • Ask tag
  • Amadesa tag
  • AudienceScience tag
• Updated the Twitter Pixel tag to add conversion_id to the tag request.

August 2023

Updates and fixes

• Updated the Epsilon Site tag to send attributes via query string parameters.
• Updated cookie ID persistence in Criteo Cookie Matching Service tag.
• Updated the Google Analytics 4 tag to support direct user-scoped dimensions mapping.
• Updated the Wunderkind tag to add missing image request.
• Updated the Google Ads Conversion Tracking and Remarketing (gtag.js) tag to ensure that the gtag.config event only fires once per page.
• Updated the Facebook Pixel tag to resolve an issue with spaces in Custom Event names.
• Update the basketsize and itms parameters in the Adform tag.
• Updated the Flashtalking OneTag tag to support u-var based pattern matching.
• Updated the Adobe Experience Platform Web SDK tag to remove the pre-hiding snippet option.
• Updated the Mouseflow tag to remove the newPageView function.
• Updated the Floodlight (gtag.js) tag to add support for enhanced conversions.
• Updated the Awin tag to fix an issue where the custom parameter mapping order is invalid in fallback pixel URL.
• Update the iAdvize tag to add the Auto Fire Purchase Event.
• Updated Google Analytics 4 tag mappings.
• Updated the RTB House Retargeting tag to fix a callback issue.
• Updated the AIM XR tag with the following:
  • Expanded utag.link for other Healthcare Professional (HCP) identity types.
  • Added the ability to control where utag.link is sending data and where utag.link is triggered.
  • Include session_id in utag.link.
• Updated Amazon Advertising tag to add support for hashed email and event ID generation.
• Updated the Domain parameter in the Trade Desk Cookie Matching Service tag.
• Renamed Coherent Path Signal tag to Movable Ink Da Vinci tag.
• The Google Analytics (ga.js) tag is now deprecated.
• The Floodlight tag is now deprecated. Google recommends migrating to the new Floodlight (gtag.js) tag.
• The Google Analytics (analytics.js) tag is now deprecated.
• Updated the Twitter Pixel tag to add conversion_id to the tag request.
• Updated the Microsoft Advertising Universal Event Tracking (UET) tag to resolve issues with the SPA website.
• Updated the Pinterest tag to add custom event data mappings and logic.
• Updated the Floodlight (gtag.js) tag to fix the u.data.custom_scripts data type.
• Updated the Neustar Fabrick ID tag to fix the incorrect Visitor ID parameter.
• Updated the Adobe Analytics AppMeasurement for JS tag template to remove false-positive errors.