Right Media (Yieldmanager) Tag Setup Guide

This article describes how to set up the Right Media (Yieldmanager) tag in your Tealium iQ Tag Management account.


  • Name: Right Media (Yieldmanager)
  • Vendor: Yahoo
  • Type: Advertising


Services: Yahoo Ad Exchange


  • Pixel ID
  • Advertiser ID(s)
  • Advertiser Code(s)

Add the Tag

Tealium iQ’s Tag marketplace offers a wide variety of tags. Click here to learn how to add a tag to your profile.

Configure the Tag

  1. Title (Required): Enter a descriptive title to identify the tag instance.
  2. Tag Type (Required): From the drop-down list, choose the type of Yieldmanager pixel you want to implement.
  • Script: This will load the script tag for which the pixel parameter t equals 1.
  • Image: This will load the image tag for which the pixel parameter t equals 2.
  1. ADV (Required): Enter the numeric value of the adv parameter. This field applies only to the Script Tag. For example, adv=734359
  2. IDs (Required): Enter the numeric value of the id parameter in the pixel. This can be a single ID or a comma-separated list of IDs. For example, id=342764
  3. Codes (Required): Enter the alphanumeric value of the code parameter. This can be a single code or a comma-separated list of codes. For example, code=bz7rfgm61y397

Apply Load Rules

Load Rules determine when and where to load an instance of this tag. The Load on All Pages rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

It is recommended to load this tag on all pages of your site; use the default Load on All Pages Rule.

Set up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor tag. The Mapping toolbox for this tag does NOT offer any pre-defined destination variables. However, you can provide custom (more like ‘user-defined’) variables as the tag’s destination. To do so, select the appropriate data source from the drop-down list and enter a custom label in the adjacent text field.

Vendor Documentation

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This page was last updated: March 5, 2015