Rocket Fuel Tag Setup Guide
Learn how to set up the Rocket Fuel Tag in your Tealium iQ profile. Also learn how to use the Mapping Toolbox for sending data to this Tag’s destinations.
- Rocket Fuel Account ID
- Parameterized Pixel ID
- Conversion Pixel ID
Add the Tag
This Tag is available in Tealium iQ’s Tag marketplace, which is home to a large selection of vendor Tags. Click here to learn how to add a Tag to your Tealium iQ profile.
Configure the Tag Settings
- Title: Enter a descriptive title to identify the Tag instance.
- Account ID (rb): Enter the numeric identifier of your Rocket Fuel account.
- Parameterized Action ID (ca): Enter the numeric identifier of the Parameterized Pixel that Rocket Fuel has provided you.
- Conversion Action ID (ca): Enter the numeric identifier of the Conversion Pixel that Rocket Fuel has provided you.
You have the option to send the Account ID and Action IDs via the Mapping Toolbox of this Tag.
Apply Load Rules
Load Rules determine when and where to load an instance of this Tag on your site. The Load on All Pages rule is the default load rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Best Practice: Load this Tag on all pages of your site.
Set up Data Mappings
Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The destination variables for this Tag are available in the Mapping toolbox.
For instructions on how to map to a Tag’s destination, see Mapping Data Sources article.
Before You Begin, we recommend setting up the E-Commerce Extension for this Tag. The Extension, if configured, automatically sends the necessary product and order details to the appropriate Tag destinations. You also have the option to override the Extension by mappings those destinations in the Mapping toolbox (see table below).
|Destination Name||Destination Variable||Description||E-Commerce Extension Mapping
||Numeric identifier of your Rocket Fuel account||N/A|
||Is the Conversion pixel ID when an order id value is set in the data layer
Is the Parameterized pixel ID when an
|Type of Action/Page (REQUIRED)||
||Page types like search, category, cart, et cetera.||N/A|
||Unique identifier of the transaction||
||Total order amount including shipping||`_ctotal" maps to this destination|
|List of Product IDs (ARRAY)||
||Unique identifier of each product in the product array||
|List of Categories (ARRAY)||
||Category of each product in the product array||
|List of Product Quantities (ARRAY)||
||Quantity of each product in the product array||
|List of Product Prices (ARRAY)||
||Unit price of each product in the product array||
||Customer’s unique identifier||N/A|
|Type of Customer||
||Additional attribute identifying the customer||N/A|
|Start Date of Conversion||
||Date on which the conversion action was initiated||N/A|
|End Date of Conversion||
||Date on which the conversion action ended||N/A|
|List of Product Name (ARRAY)||
||Name of each product in the product array||N/A|
|List of Brands (ARRAY)||
||Brand name/title of each product in the product array||N/A|
||Name of the property associated with the product||N/A|
||Year in which the order was submitted||N/A|
||Customer’s zipcode information||N/A|
||Customer’s login status||N/A|
||Group which the product belongs to||N/A|
|Email Address - Hashed||
||Hash of the customer’s email address||N/A|
|Mobile Application ID||
||Mobile app’s unique identifier||N/A|
|Type of the app activity||
||Type of event in the app||N/A|
Mapping to Pagetype “t”
Rocket Fuel has predefined the values to be sent for certain page types, as listed in the table below. You will set those values in a data source before mapping it to the
“Order Confirmation” and “Other” page types do NOT have predefined values.
Here’s how to set the data source:
- Add a new Set Data Value Extension in your profile and scope it to this Tag.
- From the Set drop-down list, select (or add) a Data Source whose value you wish to send.
- Keep the To dropdown set to Text. Enter the predefined value you wish to send.
- Click Add Condition and define the evaluating conditions that determine when to set the Data Source.
- Repeat for every page type that you wish to send. Then proceed to map the data source in the Mapping Toolbox.
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This page was last updated: December 9, 2015