RTB House Retargeting Tag Setup Guide

Tag tips

• Supports the following E-Commerce extension parameters:
  • Offer ID (_cprod)
  • Conversion ID (_corder)
  • Conversion Value (_ctotal)
  • Category ID (_ccat)
  • OfferIds is a list of IDs of oers displayed on the page as strings. For example, ID1, ID2, ID3, ID4, ID5. The list can contain up to 5 IDs.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Tagging Hash: Your RTB House Tagging Hash.
• Region Subdomain: Your RTB House Region Subdomain.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce

Events

To map events, refer to Create an Event Mapping

Event-specific Parameters

To map events, refer to Create an Event Mapping