RTB House Retargeting Tag Setup Guide
This article describes how to set up the RTB House Retargeting tag.
Tag tips
- Supports the following E-Commerce extension parameters:
- Offer ID (
_cprod) - Conversion ID (
_corder) - Conversion Value (
_ctotal) - Category ID (
_ccat)
- Offer ID (
- UID should be an anonymized user ID (for example, based on the user email or login). If none is provided, the tag will send the value
unknown.
Tag configuration
Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Tagging Hash: Your RTB House Tagging Hash.
- Region Subdomain: Your RTB House Region Subdomain.
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Type | Description |
|---|---|---|
eventType |
String | Event Type |
size |
String | Size |
uid |
String | UID |
E-Commerce
| Variable | Type | Description |
|---|---|---|
offerId |
String | Offer ID |
offerIds (Overrides _cprod) |
Array of Strings | Offer IDs |
conversionClass |
String | Conversion Class |
conversionSubClass |
String | Conversion Sub Class |
conversionId (Overrides _corder) |
String | Conversion ID |
conversionValue (Overrides _ctotal) |
String | Conversion Value |
categoryId |
String | Category ID |
Events
To map events, refer to Create an Event Mapping.
| Variable | Description |
|---|---|
home |
Home |
category |
Category |
sales |
Sale or Promo |
newoffers |
New products |
offer |
Product |
wishlist |
Wishlist or Favourite |
size |
Product Size Selection |
offlinecheck |
Offline Store Checking |
listing |
Search Result |
basketadd |
Shopping Cart - Add To Cart |
basketstatus |
Shopping Cart - Status |
startorder |
Order Process Start |
conversion |
Order Confirmation |
custom |
Custom |
Event-specific Parameters
Use this category to map parameters only for the selected event.
To map events, refer to Create an Event Mapping.
This page was last updated: April 1, 2024