Simpli.fi Tag Setup Guide

Simpli.fi performs keyword-targeted display advertising, targeting, bidding, reporting, and optimizing on every keyword.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Client ID: The ID of the client.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard