This article describes how to set up the Simpli.fi tag.
Simpli.fi performs keyword-targeted display advertising, targeting, bidding, reporting, and optimizing on every keyword.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Client ID: The ID of the client.
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
| action | |
| c | |
| campaign | |
| campaign_id | |
| cbri | |
| conversion | |
| ctype | |
| m | |
| pid | |
| q | |
| ref | |
| segment | |
| sub | |
| tag |
This page was last updated: November 10, 2026