---
title: Simpli.fi Tag Setup Guide
description: This article describes how to set up the Simpli.fi tag.
url: https://docs.tealium.com/client-side-tags/simpli-fi/
---
Simpli.fi performs keyword-targeted display advertising, targeting, bidding, reporting, and optimizing on every keyword.


## Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see [Manage tags](https://docs.tealium.com/manage-tags/).

When adding the tag, configure the following settings:

* **Client ID**: The ID of the client.

## Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see [About load rules](https://docs.tealium.com/about-load-rules/).

## Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see [About data mappings](https://docs.tealium.com/about-data-mappings/).

The available categories are:

### Standard

| Variable | Description |
|:---------|:------------|
| action |  |
| c |  |
| campaign |  |
| campaign_id |  |
| cbri |  |
| conversion |  |
| ctype |  |
| m |  |
| pid |  |
| q |  |
| ref |  |
| segment |  |
| sub |  |
| tag |  |