Sizmek Versatag Tag Setup Guide

This article describes how to set up the Sizmek Versatag tag in your Tealium iQ Tag Management account.

How it works

Sizmek’s VersaTag is a single and secure tool to deploy, manage, and update digital marketing tags on a site without having to continuously update your website code.

Tag Tips

  • Supports the following E-Commerce extension values:

    • Order ID
    • List of Product IDs
    • List of Product Names
    • List of Quantities
    • List of Product Prices
  • Use mapping to:

    • Dynamically override the E-Commerce extension values
    • Define the contents of the Activity Params object
      • Using act
    • Define the contents of the Retargeting Params object
      • Using rtp
    • Define the contents of the Dynamic Retargeting Params object
      • Using drtp
    • Define the contents of the Conditional Params object
      • Using cp
    • Dynamic Pages and Events
      • Set a value for url (overrides url)

Tag Configuration

First, go to Tealium’s tag marketplace and add the Sizmek VersaTag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • VersaTag ID
    • Example: 123

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
id
  • VersaTag ID
url
  • URL
mobile
  • Mobile
  • Default value is 0.
sync
  • Sync
  • Default value is 0.
dispType
  • Display type.
  • Default value is js.
ActivityID
  • Activity ID
Session
  • Session

E-Commerce

Variable Description
order_id
  • Order ID.
  • Overrides _corder.
product_id
  • Array
  • List of Product IDs.
  • Overrides _cprod.
product_name
  • Array
  • List of Names.
  • Overrides _cprodname.
product_quantity
  • Array
  • List of Quantities.
  • Overrides _cquan.
product_unit_price
  • Array
  • List of Prices.
  • Overrides _cprice.

Configurable Parameters

Variable Description
act.###
  • String
  • Activity Params.
rtp.###
  • String
  • Retargeting Params.
drtp.###
  • String
  • Dynamic Retargeting Params.
cp.###
  • String
  • Conditional Params.
activityParams
  • Object
  • Activity Params.
retargetParams
  • Object
  • Retargeting Params.
dynamicRetargetParams
  • Object
  • Dynamic Retargeting Params.
conditionalParams
  • Object
  • meta charset="utf-8"
  • Conditional Params.

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This page was last updated: May 8, 2020