Sizmek Versatag Tag Setup Guide
This article describes how to set up the Sizmek Versatag tag in your Tealium iQ Tag Management account.
How it works
Sizmek’s VersaTag is a single and secure tool to deploy, manage, and update digital marketing tags on a site without having to continuously update your website code.
Tag Tips
-
Supports the following E-Commerce extension values:
- Order ID
- List of Product IDs
- List of Product Names
- List of Quantities
- List of Product Prices
-
Use mapping to:
- Dynamically override the E-Commerce extension values
- Define the contents of the Activity Params object
- Using
act
- Using
- Define the contents of the Retargeting Params object
- Using
rtp
- Using
- Define the contents of the Dynamic Retargeting Params object
- Using
drtp
- Using
- Define the contents of the Conditional Params object
- Using
cp
- Using
- Dynamic Pages and Events
- Set a value for url (overrides
url
)
- Set a value for url (overrides
Tag Configuration
First, go to Tealium’s tag marketplace and add the Sizmek VersaTag tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- VersaTag ID
- Example:
123
- Example:
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
Variable | Description |
---|---|
id |
|
url |
|
mobile |
|
sync |
|
dispType |
|
ActivityID |
|
Session |
|
E-Commerce
Variable | Description |
---|---|
order_id |
|
product_id |
|
product_name |
|
product_quantity |
|
product_unit_price |
|
Configurable Parameters
Variable | Description |
---|---|
act.### |
|
rtp.### |
|
drtp.### |
|
cp.### |
|
activityParams |
|
retargetParams |
|
dynamicRetargetParams |
|
conditionalParams |
|
This page was last updated: May 8, 2020