This article describes how to set up the Stirista VIG tag in your Tag Management account.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
Field i
- An alphanumeric value found in your generated code snippet.
- Example:
i=000a000b123c
Field s
- An alphanumeric value found in your generated code snippet.
- Example:
s=000a000b123c
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
i | Must be mapped. |
t | Must be mapped. |
p | Must be mapped. |
s | Must be mapped. |
r | Must be mapped. |
u | Must be mapped. |
This page was last updated: November 10, 2026