Taboola Pixel Tag Setup Guide

Tag Tips

• This tag uses event triggers and parameters to send data
• When using multiple Taboola IDs identical data will be sent to each
• Use mappings to override or set parameter values and send custom data
• Check with Taboola Support before adding custom variables

Tag Configuration

First, go to Tealium’s tag marketplace and add the Taboola Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Taboola ID(s): This is a numeric value. Separate multiple IDs by commas

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Events

Event Parameters