TV Scientific Tag Setup Guide
This article describes how to set up the TV Scientific tag.
Tag Tips
Use mappings to dynamically override standard config values.
Tag Configuration
Go to the tag marketplace to add a new tag. For more information about how to add a tag, see Manage tags.
When adding the tag, configure the following settings:
- Pixel ID: Specify the unique identifier for the pixel linked to your account.
Load Rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Type/Values | Description |
|---|---|---|
pixelId |
String |
Pixel ID |
eventId |
String |
Event ID |
orderAmount |
Number |
Order amount |
referrerUrl |
String |
Referrer URL |
orderId |
String |
Order ID |
lastTouchChannel |
String |
Last touch channel |
Event-specific Parameters
To map events, refer to Create an Event Mapping
| Event | Description |
|---|---|
pixelId |
Pixel ID |
eventId |
Event ID |
orderAmount |
Order amount |
referrerUrl |
Referrer URL |
orderId |
Order ID |
lastTouchChannel |
Last touch channel |
This page was last updated: November 6, 2025