Twitter Pixel Tag Setup Guide

The Twitter Pixel helps you measure your return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Twitter’s conversion tracking lets you attribute conversions beyond last link clicked, to include actions driven by all types of ad engagements, such as link clicks, retweets, likes, and impressions.

Tag tips

• Use mappings to:
  • Set up event triggers.
  • Map event-specific parameters to Event Code IDs.
  • Dynamically override standard config values.
  • Dynamically override E-Commerce extension values.
• Supports the following E-Commerce extension parameters:
  • Order ID
  • Order Total
  • Currency
  • List of Product IDs
  • List of Names
  • List of Categories
  • List of Quantities

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Pixel ID: Also referred to as your Twitter Pixel ID. You can find it in your Twitter Pixel code snippet:
  pid in the following example: twq('config','pid');

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available variable categories are:

• Standard Parameters
• E-Commerce
• Events
• Event-specific Parameters

The Events category is used to configure an event to trigger the pixel. The Event-specific Parameters category can be used to map other variables when the trigger event occurs.

Configure an event to trigger the pixel

Use the following steps to configure an event to trigger the pixel:

1. Click Data Mappings.
2. Select a variable to trigger the pixel, then click + Select Destination.
3. For Category, select Events.
4. In the Mapped variable equals field, enter the value of the variable to trigger the pixel.
5. From your Twitter Ads account, copy the Event ID for the event and paste it into the Event Code ID field.
   For example" tw-o6ou1-o9l96
6. Click + Add.
7. To map additional variables when the event occurs, follow these steps:
   1. Select a variable, then click + Select Destination.
   2. For Category, select Event-specific Parameters.
   3. Select the parameter to map the variable to.
   4. Enter the Event ID from your Twitter Ads account in the Event Code ID field.
   5. Click + Add.
8. Click Finish.
9. Save and publish.

Standard Parameters

E-Commerce

Event-specific Parameters

For more information on mapping variables, see Manage data mappings.