Webtrekk Tag Setup Guide

Requirements

• Webtrekk account

Supported versions

• v5.5.1 (recommended)
• v4.4.7
• v4.4.4

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Title
  • The default is “Webtrekk”.
  • You may replace it with a descriptive name of choice.
• Library Version
  • Choose the version of your Webtrekk pixel (i.e. tracking script) from this list.
• Track ID
  • Enter the numeric track ID you received from Webtrekk.
  • Track ID can be located in the Webtrekk tool, under System Configuration > Data Collection.
• Track Domain
  • Enter the tracking URL (excluding the https/http protocol), as specified in your Webtrekk pixel, such as track.XXXX.net
• TagIntegration Customer ID
  • Enter your SafeTag identifier.
  • This is defined in the safetag object and required if you are loading the TagIntegration file from a Webtrekk server.
• TagIntegration Domain
  • Enter the SafeTag domain.
  • Required if you are loading the TagIntegration file from a Webtrekk server.
• Param First
  • Enter the the list of parameters in the order you want them passed in the request.
  • Separate the parameters with semi-colon (;).
• Site Domain
  • Optional.
  • Enter the domain of the site being tracked.
• Link Tracking
  • Select one of the following preferred settings for tracking visitor actions/events, clicks, downloads, etc.
    • Link (default)
      • Sends the value of href attribute, such as the destination page URL in the clicked link, as the action/event name.
      • For example, if the clicked link is <a href="example.htm">Click here</a>, the value example.htm is passed.
    • Standard
      • Sends the value of the name attribute as the action/event name.
      • For example, if the clicked link is <a href="example.htm" name="example_name">Click here</a>, the value example_name is passed.
    • None
      • Disables link/event tracking for the tag instance.
• Link Track Attribute
  • Optional configuration for Standard tracking option.
  • Enter the HTML attribute that you want to use instead of the default name attribute for assigning the action/event name.
  • For example, in this link <a href="example.htm" name="internal_id" rel="example">Click here</a>, you may use rel instead of name.
• Link Track Params
  • Optional.
  • Configuration for Link tracking option.
  • Enter the name of the querystring parameter with which to track the clicked link.
  • Use commas to separate multiple parameters.
  • For example: <a href="example.htm?page=10">Go to page 10</a>
• Link Track Downloads
  • Enter the list of file types you wish to track for downloads.
  • Use semi-colons to separate multiple entries.
  • For example: zip;raw;doc
• Pixel Sampling:
  • Allows you to control the percentage of traffic that is reported to Webtrekk.
  • Enter a numeric value.
• Force HTTPS:
  • Choose whether or not to force send a request as secure.
  • Default setting is OFF.
• Cookie Handling
  • Choose the type of cookie you prefer to use for tracking visitors on your site.
    • First party
      • Default
      • Recommended)
      • Cookie value set by your site domain
    • Third party
      • Cookie value set by Webtrekk.
• Cookie Domain
  • Applies to first party cookies only.
  • If your top level domain is double-barrelled (suffixed by an additional identifier such as .co, .uk, etc.), you must specify it here in order for the cookies to be set correctly.
• mediaCode
  • Enter the media code parameter with which to identify and track your campaign.
• mediaCodeCookie
  • Enter the media code cookie parameter with which to track a campaign only once per session.
  • If the mediaCode query parameter is in the address bar, set the value to sid.
• WT Object Name
  • Pre-populated by wt which is the default object for a single tag instance.
  • If you are loading multiple tag instances on the same page, replace with a unique object name in each of those tags.
• Heat Map tracking
  • Choose whether or not you want to activate Heatmap tracking for this tag instance.
  • Default setting is OFF.
• Form tracking
  • Choose whether or not you want to activate Form tracking for this tag instance.
  • Default setting is OFF.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Recommended Rule: All Pages (default)

Data mappings

Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor tag. For instructions on how to map a Variable to a tag destination, see Data Mappings.

Standard Category

Map to these destinations to either override or dynamically populate the tag settings.

These mappings apply to your global Webtrekk.js configuration.

General Category

Map to these destinations for reporting custom/optional parameters such as Visitor IDs, Session, and Categories.

Page Data Category

Search and Form Tracking

Map to these destinations for sending internal search and form input parameters.

Click Tracking

Campaign Tracking

Map to these destinations for sending optional and custom campaign parameters

These mappings apply to page-specific configurations.

E-Commerce Category

Since the Webtrekk tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:

• you want to override any Extension mappings
• your desired e-commerce variable is not offered in the Extension