Wootric Tag Setup Guide

This article describes how to set up the Wootric tag in your Tealium iQ Tag Management account.

Wootric helps you get the most from NPS—measure customer loyalty, optimize products, retain customers, and build an army of brand advocates.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Account Token: The unique ID which identifies your account, provided by Wootric

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The destination variables for the Wootric tag are built into its data mapping tab. Available categories are:


Destination Name Description
Email (email) The email for the currently logged in user
User ID (external_id) The custom ID for the currently logged in user
Created At (created_at) The sign-up date for the currently logged in user. Must be 10 digit UNIX timestamp in seconds
Product Name (product_name) The name of your product or service being tracked
Account Token (account_token) The unique ID for your account. Use to override the default in tag config

Vendor documentation

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This page was last updated: September 11, 2017