Wunderkind Tag Setup Guide

Tag tips

Use mappings to:

• Dynamically override website_id.
• Dynamically override the E-Commerce extension values listed below.
• Set values for other required and optional parameters.

Required parameters to trigger conversion events:

• Order ID
• Customer ID/Email
• Goal
• Currency
• Tax Amount
• Shipping Amount
• Sub Total/Amount
• Product SKU

This tag supports the following E-Commerce extension values:

• Order ID (goes to order_id)
• Order Subtotal (goes to amount)
• Customer ID (goes to email)
• Currency
• Promo Code (goes to coupon)
• Product/Item IDs
• Product/Item SKUs
• Product/Item Quantities
• Product/Item Price
• Tax Amount
• Shipping Amount

If you are using the E-Commerce extension and have it configured to use the values above, you do not need to set up mappings for these parameters.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Website ID: Your Wunderkind Website ID. Sometimes referred to as Client ID.

Load rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce