This article describes how to set up the Xandr Cookie Matching Service tag in your Tealium iQ Tag Management account.
Xandr Cookie Matching Service (formerly AppNexus) enables a buyer to associate the cookie that identifies a Tealium visitor and the cookie that identifies the user for Xandr.
- This tag will only fire once per Tealium Visit Session.
- Sends the following server-side attribute back to Tealium:
- If left blank, Tealium Account and Tealium Profile is automatically populated.
Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.
When adding the tag, configure the following settings:
- Tealium Account
- Tealium Profile
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
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This page was last updated: April 2, 2020