Xandr (formerly AppNexus) Seller Tag Setup Guide

Xandr Seller Tag (AST) is a single tag that handles multiple placements per page & supports different ad formats.

Tag tips

• Use the mapping toolbox to map ad sizes and to target div ids and inventory codes.
• Use the Content Modification extension to add a new Ad Target Div.
• Ad Size format example: [[300,250],[728,90]]

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Member ID
  Your Xandr supplied member ID.
• endpoint
  The Impression Bus endpoint to which ad requests are made.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Page Level Options

Define Tag

Device Options