Xandr Universal Pixel Tag Setup Guide

Tag tips

• You may enter multiple Pixel IDs in a comma-separated list.
• Purchase tracking occurs automatically when an order ID is populated. To disable automatic Purchase tracking, toggle the automatic_purchase_tracking destination via mappings.
• PageView tracking occurs automatically. To disable automatic PageView tracking, toggle the automatic_pageview_tracking destination via mappings.
• By default the PageView event executes without additional data. If you want to pass data with the PageView event, you must map the desired variables in the Event-specific Parameters tab of the mapping toolbox.
• Supports these E-Commerce extension parameters:
  • Order ID (_corder)
  • List of Product IDs (_cprod)
  • List of Product Names (_cprodname)
  • List of Product Categories (_ccat)

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Pixel ID
  • Enter your Xandr Universal Pixel ID.
  • You may enter multiple IDs in a comma-separated list.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Tag Configurations

E-Commerce

Events

Event-specific Parameters