YellowHammer Tag Setup Guide

This article describes how to configure YellowHammer in your Tealium iQ Tag Management account.

YellowHammer Media Group is an ad-serving service provider that focuses on high-impact online display performance solutions for the entire Direct Response spectrum—including brands and agencies.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The destination variables for the YellowHammer (Omnitarget) tag are built into its Data Mapping tab. Available categories are:


Destination Name Description
Path (tr) Use this to override the configuration value.
SSP Data (sspdata) Map a cookie whose value you set on the landing page.


Since the YellowHammer (Omnitarget) tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:

  • You want to override any extension mappings.
  • Your desired e-commerce variable is not offered in the extension.
Destination Name Description
Order ID (order_id) Use this to override the default e-commerce value _corder.
Subtotal/Sale Amount (order_subtotal) Use this to override the default e-commerce value _csubtotal.
Customer ID (customer_id) Use this to override the default e-commerce value _ccustid.

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This page was last updated: July 12, 2018