Yext Conversion Tag Setup Guide

This article describes how to set up the Yext Conversion tag in your Tealium iQ Tag Management account.

Tag tips

  • Use mapping to override the standard configuration values.
  • Conversions will fire if the ID mapping is populated.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Optin
  • Customer Identification Number (CID)
  • Value

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This page was last updated: November 18, 2019