This article describes how to set up the Yext Conversion tag in your Tag Management account.
Tag tips
- Use mapping to override the standard configuration values.
- Conversions will fire if the ID mapping is populated.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
optin |
|
cid |
|
value |
|
This page was last updated: November 10, 2026