Manage consent integrations and purpose groups

In the Tealium iQ Tag Management dashboard, the consent integrations screen provides the ability to add and configure consent integrations.

Add an integration

Follow the steps below to add an integration:

1. Go to Tag Management > Consent Integrations.
2. Click + Add Integration to open the integration configuration screen.

Step 1: Configure integrations

1. In the Configure Integrations slideout, enter a descriptive name for your integration.
2. Select a vendor from the Vendor list. Depending on your vendor selection, additional fields may be required, usually an identifier for the CMP configuration you want to integrate with.
3. (Optional) To configure your integration with the default vendor categories, select Create new Purpose Group with {Vendor} Default Categories.
4. Enter a description.
5. Click Next.

Step 2: Enforcement rules

Use the drop-down list to create a new rule, or select an existing rule. This rule determines when to enforce a consent integration.

To create a new rule:

1. Click + New Rule.
2. In the Add Rule slideout, add a Title for the load rule, and optional Notes if needed.
3. Use the drop-down lists to select a Variable and an Operator, then enter a Value.
4. To add another condition using AND logic, do one of the following:
   • Click + next to the default conditional statement.
   • To create a copy of a conditional statement using AND logic by clicking the row menu and selecting Duplicate Row.
     The duplicate conditional statement can be edited as needed.
5. To add another condition using OR logic, do one of the following:
   • Click +OR.
   • Create a copy of a condition using OR logic by clicking the condition menu and selecting Duplicate. The duplicate condition can be edited to create a new condition.
6. To remove a conditional statement from a condition, click the row menu and select Remove Row.
7. Click Done.

Step 3: Publish locations

1. Select the environments where you want this integration’s enforcement to apply.
2. Click Next.

Step 4: Purpose group

1. Select a purpose group for your integration from the Purpose Group drop-down list.
   • If you opted to configure your integration with the default vendor categories in step 1, complete the following steps and proceed to save your integration:
     1. Select <Vendor> Default from the list.
   • If you did not opt to configure your integration with the default vendor categories in step 4:
     1. Select + New Purpose Group from the drop-down list.
     2. In the New Purpose Group dialog, click Create Purpose Group. You will be redirected to the New Purpose Group screen. Your progress in the Add Integration wizard is saved and you will be redirected back after configuring your purpose group.
     3. In the Purpose Group dialog, complete the steps in the Add a purpose group section to add a purpose group.
     4. In the Add Integration wizard, select your purpose group from the Purpose Group drop-down list. You will be redirected back to the Add Integration wizard to finish setting up your integration.
2. Click Save to create your new integration.

If you are using default vendor categories for the first time, after creating your integration, follow the steps in edit purpose group to assign tags to the Default purpose group.

Manage purpose groups

To manage your purpose groups, go to iQ Tag Management > Consent Integrations > Purpose Groups tab.

Add a purpose group

Follow the steps below to add a purpose group:

1. Go to Tag Management > Consent Integrations.
2. Click + Add Purpose Group to open the purpose group configuration modals.

Step 1: Purpose group

1. Enter a name and description.
2. Click Next.

Step 2: Purposes

1. Enter purpose name and description. Each purpose name must match the name of a consent category for the vendor you are integrating with.
2. You can create multiple purposes in a purpose group. To add more purposes to your purpose group, click + Add Purpose.
3. Click Next.

Step 3: Tealium iQ purpose

1. Select a purpose to map to Tealium iQ from the Tealium Tag Purpose. Tealium iQ controls all tag operations and must be mapped to a purpose for any tags to function.
2. Click Next.

Step 4: Map tags

All tags must be mapped to a purpose before they can be triggered.

1. To map your tags to the newly created purposes, for each tag, click Assign/Map and select the purpose you want to map that tag with from the drop-down list.
2. To enable or disable tag refire for each tag, toggle the OFF/ON button under the Tag Refire column. For more information about tag refire, Tag refire.
3. Click Save to create your new purpose group.

Edit a purpose group

Follow the steps below to edit a purpose group:

1. Click the options icon beside the purpose group you want to edit.
2. Click Edit to open the purpose group configuration.
3. Click the tab for the section you want to edit. To map tags to a new default purpose group, click Map Tags.
4. Click Save to save your changes.

For a step-by-step example of how to set up a supported vendor integration with Tealium iQ tag management, see consent integration guide.