Get started with Tealium

Learn the concepts behind Tealium and choose where to start: data collection, visitor profiles, activation, AI, your data cloud, or governance.

How Tealium works

Learn how Tealium collects events, builds real-time visitor profiles, and activates customer data across your tools, apps, and AI agents.

How your account is organized

Learn how your Tealium account organizes tag management and server-side configuration into profiles, and how saved changes become live.

Collect customer data

Learn how Tealium collects customer data from websites, mobile apps, servers, files, and your data cloud, and applies quality checks and consent at collection.

Build visitor profiles

Learn how Tealium builds real-time visitor profiles from events, merges profiles across devices, and evaluates audiences from profile attributes.

Activate customer data

Learn how Tealium activates customer data in real time by pushing it to your vendors through connectors or returning it to apps and AI agents on request.

Use AI with Tealium

Learn how Tealium gives AI agents customer context, enriches data with AI models, sends data to AI services, and helps you configure Tealium with AI.

Work with your data cloud

Learn how Tealium works with your data cloud to import data as events, send data to the data cloud, and activate data in place without copying it.

Govern customer data

Learn where Tealium applies consent and restricted data controls as customer data moves through the platform, and the limits of each control.

All features

A reference index of all Tealium features and capabilities, grouped by function.

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Follow a customer through Tealium

See how Tealium collects, enriches, and activates one customer's data across your website, app, data cloud, and support team.