Audience strategies

Cart abandonment

Target visitors who added products to their cart but didn’t complete a purchase.

Browse abandonment

Target visitors who browsed products without adding them to their cart.

Abandonment strategy

Understand abandonment types and build retargeting campaigns.

Customer spending levels

Target visitors based on how much they have spent within a time frame.

Discount shopper

Target visitors who browse discounted products.

Exclude offline purchasers

Remove offline purchasers from online remarketing campaigns.

VIP badge

Identify and target your highest-value returning customers.

Known visitor badge

Create a badge to identify visitors who have provided a unique identifier.

Lifetime value

Track total customer revenue and build strategies around customer value.

Attributes

User identifiers

Select the right user identifiers for visitor stitching.

Booleans vs. badges

Choose between boolean and badge attributes for your use case.

Set of strings

Track collections of user interactions for personalization and targeting.

AI

AI connectors and functions

Choose between AI connectors and Tealium functions for your AI use case.

AI activation function

Integrate external AI models with Tealium functions for real-time activation.

ChatGPT Apps

Track interactions and manage visitor identity in a ChatGPT app.

Data and integrations

Conversion APIs

Configure server-side conversion APIs for accurate conversion tracking.

EventDB and AudienceDB queries

Sample SQL queries for EventDB and AudienceDB reports.

Privacy

Set up a consent management platform integration with Tealium iQ.

Two-stage PII detection

Detect and redact PII in real-time event data using functions and AWS Comprehend.