# Guides

These guides provide practical examples and strategies to help you use Tealium effectively and solve real-world challenges.

## About markdown versions

All pages in this area are available in clean markdown format. To access the markdown version of any page, append `/index.md` to the page URL.

Example:
- HTML: `https://docs.tealium.com/iq-tag-management/getting-started/what-is-tealium-iq/`
- Markdown: `https://docs.tealium.com/iq-tag-management/getting-started/what-is-tealium-iq/index.md`


## Guides


- [Abandonment strategy](https://docs.tealium.com/guides/abandonment-strategy/): This guide explains different types of abandonment, common reasons for it, key metrics to track, and strategies for retargeting abandoners through segmented campaigns.

- [Advanced attributes: Set of strings](https://docs.tealium.com/guides/set-of-strings-guide/): This guide explains how to use set of strings attributes to track user interactions and deliver personalized experiences.

- [Create a function for AI activation](https://docs.tealium.com/guides/function-for-ai-activation/): Connect external AI models to Tealium functions to invoke real-time predictions and enrich visitor profiles using event and visitor data.

- [AI connectors and Tealium functions overview](https://docs.tealium.com/guides/ai-connectors-and-functions/): Overview of how AI connectors and Tealium functions work, with guidance on when to use AI connectors for LLM activation or Tealium functions to invoke your own model.

- [Booleans vs. Badges](https://docs.tealium.com/guides/booleans-vs-badges/): This guide provides a comprehensive comparison between boolean and badge visitor attributes.

- [Browse abandonment guide](https://docs.tealium.com/guides/browse-abandonment-guide/): This guide describes how to target visitors in real time who have browsed products on a site without adding them to the shopping cart, also known as browse abandonment.

- [Cart abandonment guide](https://docs.tealium.com/guides/cart-abandonment-guide/): This guide shows how to target visitors who added products to the shopping cart but didn't complete a purchase.

- [Tealium + ChatGPT Apps](https://docs.tealium.com/guides/chatgpt-apps/): Implement Tealium tracking in a ChatGPT app with consistent visitor identity across client-side, server-side, and hybrid approaches.

- [Consent integration](https://docs.tealium.com/guides/supported-consent-integration/): This guide describes how to set up a supported vendor integration with Tealium iQ tag management system and verify your set up so that tags fire only when users have given their consent.

- [Conversion APIs](https://docs.tealium.com/guides/conversion-apis/): This guide describes what conversion APIs are and best practices for configuring a conversion API (CAPI) at Tealium.

- [Customer spending levels guide](https://docs.tealium.com/guides/customer-spending-levels-guide/): This guide describes how to target visitors in real time based on the amount that they have spent within a specified time frame.

- [Use a two-stage validation pattern to detect PII in real-time](https://docs.tealium.com/guides/two-stage-pii-detection/): Detect and redact personally identifiable information (PII) in real-time event data using a scalable two-stage validation pattern with Tealium functions and AWS Comprehend.

- [Discount shopper guide](https://docs.tealium.com/guides/discount-shopper-guide/): This guide describes how to target visitors who browse discounted products.

- [EventDB and AudienceDB queries and reports](https://docs.tealium.com/guides/eventdb-audiencedb-queries-guide/): This guide provides sample SQL queries for EventDB and AudienceDB to build reports on visitor behavior, session activity, device usage, and omnichannel attribution.

- [Exclude offline purchasers from remarketing](https://docs.tealium.com/guides/exclude-offline-purchasers/): This guide explains how to remove offline purchasers from online remarketing efforts to improve marketing efficiency and customer experience.

- [Known visitor badge guide](https://docs.tealium.com/guides/known-visitor-badge/): This guide explains how to create and use a badge for known visitors.

- [Lifetime value](https://docs.tealium.com/guides/lifetime-value/): This article explains the concept of lifetime value (LTV) and outlines strategies for measuring it and using it effectively.

- [Best practices for selecting user identifiers](https://docs.tealium.com/guides/user-identifier-guide/): This guide provides best practices about selecting user identifiers for visitor ID attributes to optimize visitor stitching.

- [VIP badge](https://docs.tealium.com/guides/vip-badge-guide/): This guide explains how to build a VIP badge to identify your most important customers.