Tealium Identity Partners

Enrich individual and household profiles from a central, connected platform via our partner relationships. By partnering for data enrichment, you can activate additional identifiers while meeting your marketing objectives – all in a privacy-safe way.

The Identity Partner Ecosystem

This article explains how the identity providers in Tealium’s Identity Partner Ecosystem work in the Tealium platform and how to use them.

Generate a UID2

This article describes how to use a visitor function to generate a UID2 for a user and save it in the visitor profile.

Generate an EUID

This article describes how to use a visitor function to generate an EUID for a user and save it in the visitor profile.

Neustar IDMP Site Activity

This article describes how to set up the Neustar Identity Management Platform (IDMP) Site Activity tag.

Neustar (Real User Measurement)

This article describes how to configure the Neustar (Real User Measurement) tag.

Neustar PageAdvisor

This article describes how to configure the Neustar PageAdvisor tag.

Acxiom Real Identity rTag

This article describes how to set up the Acxiom Real Identity rTag tag in your Tealium iQ Tag Management account.

Epsilon Partner Sync Web Service

This article describes how to set up the Epsilon Partner Sync Web Service Tag tag in your Tealium iQ Tag Management account.

Criteo Audience Match

This article describes how to set up the Criteo Audience Match connector.

Criteo Cookie Matching Service

This article describes how to set up the Criteo Cookie Matching Service tag in your Tealium iQ Tag Management account.

Merkle Merkury

This article describes how to set up the Merkle Merkury tag in your Tealium iQ Tag Management account.

netID Implementation Guide

This article describes how to implement netID as a Tealium Identity Partner.

Neustar Fabrick ID

This article describes how to configure the Neustar Fabrick ID tag in your iQ Tag Management (TiQ) account.

TAPAD Cookie Matching Service

This article describes how to set up the TAPAD Cookie Matching Service tag in your Tealium iQ Tag Management account.

The Trade Desk Cookie Matching Service

This article describes how to set up the The Trade Desk Cookie Matching Service tag in your Tealium iQ Tag Management account.

The Trade Desk First Party Data

This article describes how to set up the The Trade Desk First Party Data connector.

The Trade Desk Third-Party Data

This article describes how to set up The Trade Desk Third Party Data connector.

The Trade Desk Universal Pixel

This article describes how to set up The Trade Desk Universal Pixel tag in your Tealium iQ Tag Management account.

Using Tealium Functions for Acxiom Identity Resolution

This article describes how to use a visitor function to retrieve probabalistic identity data from the Acxiom identity provider and save it in the visitor profile.