Data Layer

About the data layer

Learn the basics of the data layer for Tealium iQ Tag Management.

How the data layer works

This article explains how the data layer works for websites.

Data layer best practices

This article reviews our best practices for implementing and managing your data layer.

Data layer variable types

This article describes the supported data layer variables for configuring Tealium iQ Tag Management.

Manage variables

This article explains how to manage variables.

Data bundles

This guide describes data bundles and how to access and import them.

Data layer converter

Hosted data layer

Tealium cookies

This article explains how cookies from the Universal Tag (utag.js) work and how to work with your own cookies within Tealium iQ Tag Management.