About events | Events | Tealium Docs

How it works

The events system replaces previous event tracking solutions, such as the JQuery extension.

Event listeners, also known as events, are prebuilt, configurable JavaScript listeners that track specific visitor actions on pages.

An event listener tracks when a visitor performs a specified action on a page, such as clicking on an element, scrolling down the page, and using video players. When a visitor performs the action, a tracking call is triggered that includes the event listener variables.

With no-code event listeners, you can do the following:

Configure an event listener for your own unique needs.
Select from various scopes that determine when the event listener loads on the page.
Set up advanced rule logic to determine which pages load the event listeners.
Set unique Event Triggers that you can configure based on your tracking needs.
Target specific elements on the page with event listeners.
Configure a data payload to be sent when the action takes place.

Event types and variables

The following types of events are available through this feature:

Click - When a visitor clicks their mouse on a page.
Mouseover - When a visitor hovers their mouse over a specific element on a page.
Form Submission - When a visitor submits a form on a page.
YouTube - When a visitor interacts with an embedded YouTube video on a page.
Vimeo - When a visitor interacts with an embedded Vimeo video on a page.
HTML5 Video - When a visitor interacts with an embedded HTML5 video on a page.
Page View - When a visitor views a page.
Scroll - When a visitor scrolls through a page, vertically or horizontally.
Element Visibility - When the page displays a screen element to a visitor.
Hash Change - When the anchor part of the page’s URL after the hash symbol (#) changes.

Each of these events is preconfigured with a tealium_event value specific to that event (for example, scroll for scroll events). Some of these event types include additional event variables by default, and you can customize or add event variables as needed.

For more information, see Best Practices - Event tracking.