Manage tags

This article explains how to manage tags.

Add a tag

To add a tag:

  1. Go to iQ Tag Management > Tags.
  2. Click + Add Tag. The Tag Marketplace appears.
  3. Locate the tag for a vendor using one of the following methods:
    If you have enabled the Tag Marketplace Policy to show or hide specific tags, the Tag Marketplace appearance will vary accordingly. Tags hidden by the policy do not appear in the Marketplace.
    • Search
      Enter the name of the vendor in the text box and click + Add next to the desired tag from the list of results.
      Tag Marketplace Search
    • Categories
      In the sidebar, browse a vendor category, locate your tag in the listing, and click + Add.
      Browse Vendor Category
    • Detect Tag From Code
      Click Detect Tag from Code and enter the code snippet provided by your tag vendor. If the code is recognized, the matching tag will be added with the settings automatically configured.
      Detect Tag From Code
    • Title/Tag Configuration
      Enter a title for the tag. If you have multiple instances of the same tag, use a descriptive title to distinguish it from the other instances.
      Add Tag UniqueName

For accounts enabled for Tealium DataAccess, tag titles are included as column values in EventDB; characters for a Redshift database must consist of only UTF-8 printable characters; and ASCII letters are converted to lower case. For detailed information, see Amazon Redshift - Names and Identifiers.

To assign a load rule:

  1. Click Next.
    The Load Rules tab appears.

  2. Click + Create Rule.
    The Load Rule dialog appears, which offers built-in evaluating statements and a Data Sources drop-down list from which you can configure a tag to load under precise conditions.

    Every profile has the default load rule named All Pages. This rule does not contain any conditions, which means it always evaluates to true. A tag configured with this rule will always load.

  3. Enter a descriptive title for your new load rule.

  4. Select a variable from the Select a variable… drop-down list.

  5. In the next drop-down list, select a load rule condition.
    You may select multiple load rules for the same tag and assign an AND or an OR rule relationship between multiple load rules.

  6. To add more than one load rule condition, use the AND and OR conditional statements.

  7. Click Apply to apply the load rule.

  8. Click Finish again to update the tag.

Copy tags

Copying a tag is a simple process and is the best method to use to add tags in bulk.

Use the following steps to copy a tag:

  1. Click a tag to expand the view.
  2. In the sidebar, click Copy….
    The Copy Tag dialog appears.
  3. To create multiple instances of a tag, specify the number of copies you want to make and click Copy Tag.
    TiQ Copy Tag

View tag details

The expanded view of a tag provides a condensed view of tag details, categorized as follows:

Summary view

Summary information appears in the left pane, including the overall score based on user feedback. From this view, you can copy a tag, delete the tag, or manage labels for the tag.

New Tag Summary View

Detailed view

The detailed view in the right panel allows you to view, add, and manage labels for the tag.

  • Tag Vendor Information
    Displays a brief note about the tag vendor and how the tag is used.
  • Tips
    Provides useful tips and documentation to assist with tag configuration.

Detailed information appears in the right pane, as well as links to edit the tag configuration. From this screen, you can also expand and collapse the tag history view. Detailed information on this screen is categorized by: Tag Configuration, Load Rules, and Mapped/UID, as shown in the following example:

Summary View Configuration

Publish locations

The following publish locations are available for every tag:

  • Dev
    The Development (Dev) environment is a non-production environment intended for sandbox configuration.
  • QA
    The Quality Assurance (QA) environment is a non-production environment intended for testing prior to releasing to production.
  • Prod
    The Production (Prod) environment is the environment you intend to load on your live website.

If you select No for any publish locations, the tag will not be published to that location. For example, if you select No for Publish to Prod, the tag will not be pushed to your live site even if you select Prod as a publish target from the Save dialog. This setting helps to prevent the accidental release of tags before they are ready.

Publish Locations

If your tags are inexplicably not loading on a page where you expect them and you have verified the load rule logic, the Publish Location settings are the first place to check.

Deactivate tag

Tealium recommends deactivating a tag to turn it off without removing it from the list of tags.

Use the following steps to turn off or deactivate a tag:

  1. Click the OFF/ON button to toggle the tag to the OFF position.
  2. Click Save/Publish to save the change.
    This step immediately prevents the tag from loading on any of your pages.
  3. To turn a tag back on, simply click the OFF/ON button again to toggle back to the ON position.
    Toggle Tags On Off

Edit a tag

The configuration fields required by the vendor.

  • Load Rules
    Displays the load rule conditions that indicate when and where the tag will load.
  • Mapped Variables
    Displays the variables that are currently mapped to the destination variables for the tag.
  • Related Extensions
    Displays the extensions related to the tag. This includes extensions scoped to the tag, any extension that references a mapped variable, and other extensions such as the Privacy Manager or Tracking Opt-Out.
  • Notes
    Provides space for additional notes about the tag configuration.
  • Mapped and UID
    • The Mapped column displays the number of data mappings.
    • The UID column displays the unique identifier for the tag.
      The UID determines the name of the file served from the CDN. For example, a tag with a UID of 1878 corresponds to the file utag.1878.js.
      Mapped And UID Columns

To edit a tag:

  1. Go to iQ Tag Management > Tags.
  2. Click a tag to expand.
  3. Click the Edit button for the section you want to edit.
    Each section: Tag Configuration, Load Rules, and Mapped Variables, have separate edit buttons that allow you to focus on editing that area.

Delete a tag

Use the following steps to delete a tag:

  1. Click a tag to expand the view.

  2. Click the Delete button underneath the logo for the tag.
    The Delete Tag dialog appears.

  3. Click Disable Tag or Delete Tag.
    Disable Or Delete Tag

    After you edit, delete, or disable a tag, the Save/Publish button changes to an orange color to indicate that you have unsaved changes in the profile.

  4. Click Save/Publish to save the change.

Update tags

Use the Template Status Checker to see when a new version of a tag is available. Update a tag by accessing the tag template. Learn more abot tag templates.

View tag history

Use the following steps to view the history of a tag:

  1. Click View Tag History in the bottom right corner of the expanded tag.
    An expanded view of the history for the tag appears and lists the user that made the change, what the change was, and when the change was made.
    View Tag History
  2. Click Hide to collapse the detailed view.

Load order

Tags are loaded in the same order as they appear in your configuration, with the exception of bundled tags.

To change the load order of tags use the Load Order Manager.


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This page was last updated: January 7, 2023