この記事では、Tealium Shopifyアプリによって追跡されるデータレイヤー変数とイベントについての情報を提供します。
Tealiumのデータレイヤーとユニバーサルデータオブジェクトについての詳細は、データレイヤー入門およびユニバーサルデータオブジェクトをご覧ください。
サポートされる変数
以下のユニバーサルデータレイヤー変数がTealium Shopifyアプリでサポートされています:
| 変数 | 説明 |
|---|---|
cart_total_items | 整数 |
cart_total_value | 浮動小数点 |
country_code | 文字列 |
customer_city | 文字列 |
customer_country | 文字列 |
customer_email | 文字列 |
customer_first_name | 文字列 |
customer_id | 文字列 |
customer_last_name | 文字列 |
customer_logged_in | ブール値 |
customer_state | 文字列 |
customer_zip | 文字列 |
language_code | 文字列 |
order_currency | 文字列 |
order_discount_amount | 文字列 |
order_id | 文字列 |
order_shipping | 浮動小数点 |
order_subtotal | 浮動小数点 |
order_tax | 浮動小数点 |
order_total | 浮動小数点 |
page_name | 文字列 |
page_type | 文字列 |
payment_gateway | 文字列 |
product_brand | リスト |
product_category | リスト |
product_currency | 文字列 |
product_id | リスト |
product_image_url | リスト |
product_main_id | リスト |
product_name | リスト |
product_normal_price | リスト |
product_on_page | リスト |
product_one_variant | リスト |
product_price | リスト |
product_quantity | リスト |
product_sku | リスト |
product_unit_price | リスト |
product_url | リスト |
search_keyword | 文字列 |
search_results | 整数 |
site_section | 文字列 |
tealium_event | 文字列 |
tealium_from_checkout | 整数 |
tealium_visitor_id | 文字列 |
クライアント側の例示データ
以下のセクションでは、特定のイベントの例示データを示します。
page_viewおよびcategory_viewイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items | 0 |
cart_total_value | 0.00 |
customer_logged_in | “false” |
language_code | “en” |
page_name | “女性服” |
page_type | “page” |
product_on_page | [“40586935271479”, “40586935664695”, “40586935599159”, “40586935402551”, “40586935762999”,…] |
site_section | “collection” |
tealium_event | “page_view” |
tealium_visitor_id | “01902bf47c7200111b70236f67ee0506f004b06700fbe” |
product_viewイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items | 0 |
cart_total_value | 0.00 |
customer_logged_in | “false” |
language_code | “en” |
page_name | “女性靴” |
page_type | “product” |
product_brand | [“XYZ Shoes”] |
product_id | [“6933873000503”] |
product_name | [“フラットシューズ”] |
product_price | [“600.00”] |
product_sku | [""] |
site_section | “product” |
tealium_event | “product_view” |
tealium_visitor_id | “01902bf47c7200111b70236f67ee0506f004b06700fbe” |
cart_add / cart_removeイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items | 0 |
cart_total_value | 0.00 |
customer_logged_in | “false” |
language_code | “en” |
page_name | “女性服” |
page_type | “product” |
product_brand | [“XYZ Clothing”] |
product_category | [""] |
product_currency | “CAD” |
product_id | [“40586935402551”] |
product_image_url | [""] |
product_main_id | [6933873000503] |
product_name | [“XYZ Womens’s Flats”] |
product_normal_price | [600] |
product_one_variant | [true] |
product_quantity | [1] |
product_unit_price | [600] |
product_url | ["/products/the-collection-snowboard-hydrogen?variant=40586935402551"] |
tealium_event | “cart_add” |
tealium_visitor_id | “01902bf47c7200111b70236f67ee0506f004b06700fbe” |
searchイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items | 0 |
cart_total_value | 0.00 |
customer_logged_in | “false” |
language_code | “en” |
search_keyword | “靴” |
search_results | 12 |
site_section | “search” |
page_name | “検索: 「靴」に対する12件の結果が見つかりました” |
product_on_page | [“40586935009335”, “40586935566391”, “40586935500855”, “40586934976567”, “40586935402551”,…] |
tealium_event | “search” |
tealium_visitor_id | “01902bf47c7200111b70236f67ee0506f004b06700fbe” |
checkoutイベントの例示データ
| 変数 | 例示値 |
|---|---|
site_section | “order” |
tealium_from_checkout | 1 |
page_name | “チェックアウト:開始” |
page_type | “checkout” |
cart_total_items | 0 |
cart_total_value | 0.00 |
tealium_event | “checkout” |
tealium_visitor_id | “01902bf47c7200111b70236f67ee0506f004b06700fbe” |
checkout_address_info_submittedイベントの例示データ
| 変数 | 例示値 |
|---|---|
site_section | “order” |
tealium_from_checkout | 1 |
page_name | “チェックアウト:フォーム” |
page_type | “checkout” |
cart_total_items | 0 |
cart_total_value | 0.00 |
tealium_event | “checkout_address_info_submitted” |
tealium_visitor_id | “01902bf47c7200111b70236f67ee0506f004b06700fbe” |
purchaseイベントの例示データ
| 変数 | 例示値 |
|---|---|
site_section | “order” |
tealium_from_checkout | 1 |
customer_country | “US” |
customer_state | “CA” |
customer_city | “San Diego” |
customer_zip | “92121” |
customer_id | “6691629760567” |
customer_logged_in | “false” |
customer_email | “user.name@example.com” |
customer_first_name | “user” |
customer_last_name | “name” |
country_code | “US” |
order_id | “5853792796727” |
order_subtotal | 2400 |
order_total | 2400 |
order_currency | “USD” |
order_tax | 0 |
order_shipping | 0 |
order_discount_amount | "" |
payment_gateway | “shopify_payments” |
product_id | [“6933873000503”] |
product_on_page | [“6933873000503”] |
product_quantity | [4] |
product_unit_price | [2400] |
product_name | [“XYZ Women’s Flats”] |
product_sku | [“40586935402551”] |
page_name | “情報 - Tealiumapp - チェックアウト” |
cart_total_items | 0 |
cart_total_value | 0.00 |
page_type | “order” |
tealium_event | “purchase” |
tealium_visitor_id | “01902bf47c7200111b70236f67ee0506f004b06700fbe” |
Webhook例示データ
以下のセクションでは、特定のイベントの例示データを示します。
ORDERS_CREATEイベントの例示データ
注文識別子
| 変数 | 例示値 |
|---|---|
order_id | “5853792796727” |
order_name | “注文 #12345” |
order_number | “12345” |
checkout_token | “abcdef123456” |
confirmation_number | “CONF123456” |
landing_site | “/landing-page” |
order_created_at | “2024-06-01T12:34:56Z” |
注文財務情報
| 変数 | 例示値 |
|---|---|
order_total | 2400 |
order_subtotal | 2400 |
order_discount | 0 |
order_tax | 0 |
order_shipping | 0 |
order_currency | “USD” |
order_payment_type | “VISA” |
order_coupon_code | “20SAVE” |
order_shipping_type | “Fedex” |
顧客データ
| 変数 | 例示値 |
|---|---|
customer_id | “6691629760567” |
customer_email | “user.name@example.com” |
customer_first_name | “John” |
customer_last_name | “Smith” |
customer_city | “San Diego” |
customer_country | “US” |
customer_state | “CA” |
customer_zip | “92121” |
customer_email_marketing_consent | “True” |
customer_sms_marketing_consent | “True” |
製品データ(行アイテムごとに1エントリ)
| 変数 | 例示値 |
|---|---|
product_id | [“6933873000503”] |
product_variant | [“Size 8 / Black”] |
product_name | [“XYZ Women’s Flats”] |
product_quantity | [4] |
product_unit_price | [2400] |
product_brand | [“XYZ”] |
product_sku | [“40586935402551”] |
product_category | [“Women’s Shoes”] |
product_discount | [0] |
product_promo_code | [“20SAVE”] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event | “purchase” |
tealium_account | “myaccount” |
tealium_profile | “main” |
tealium_datasource | “shopify_app” |
shopify_topic | “orders/create” |
CHECKOUTS_CREATEの例示データ
| 変数 | 例示値 |
|---|---|
order_id | “5853792796727” |
checkout_token | “abcdef123456” |
order_total | 2400 |
order_subtotal | 2400 |
order_discount | 0 |
order_currency | “USD” |
商品データ(配列)
| 変数 | 例示値 |
|---|---|
product_id | [“6933873000503”] |
product_variant | [“Size 8 / Black”] |
product_name | [“XYZ Women’s Flats”] |
product_quantity | [4] |
product_sku | [“40586935402551”] |
product_category | [“Women’s Shoes”] |
product_discount | [0] |
product_list_price | [2400] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event | “checkouts_create” |
tealium_account | “myaccount” |
tealium_profile | “main” |
tealium_datasource | “shopify_app” |
shopify_topic | “checkouts/create” |
REFUNDS_CREATEの例示データ
| 変数 | 例示値 |
|---|---|
order_id | “5853792796727” |
customer_id | “6691629760567” |
order_currency | “USD” |
order_total | 2400 |
order_tax | 0 |
order_discount | 0 |
restock | true |
note | 文字列(返金理由) |
返金された商品(配列)
| 変数 | 例示値 |
|---|---|
product_id | [“6933873000503”] |
product_variant | [“Size 8 / Black”] |
product_sku | [“40586935402551”] |
product_quantity | [2] |
product_name | [“XYZ Women’s Flats”] |
product_unit_price | [2400] |
product_category | [“Women’s Shoes”] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event | “shopify_refund” |
tealium_account | “myaccount” |
tealium_profile | “main” |
tealium_datasource | “shopify_app” |
shopify_topic | “refunds/create” |
CARTS_CREATE / CARTS_UPDATEの例示データ
| 変数 | 例示値 |
|---|---|
cart_token | “abcdef123456” |
cart_total_items | 2 |
cart_total_value | 1200 |
商品データ(配列)
| 変数 | 例示値 |
|---|---|
product_id | [“6933873000503”] |
product_variant | [“Size 8 / Black”] |
product_name | [“XYZ Women’s Flats”] |
product_quantity | [2] |
product_unit_price | [1200] |
product_brand | [“XYZ”] |
product_category | [“Women’s Shoes”] |
product_discount | [0] |
product_image_url | [“https://cdn.shopify.com/s/files/1/0000/0001/products/flats.jpg”] |
product_url | ["/products/xyz-womens-flats?variant=6933873000503"] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event | “cart_create” |
tealium_account | “myaccount” |
tealium_profile | “main” |
tealium_datasource | “shopify_app” |
shopify_topic | “carts/create” |
CUSTOMERS_EMAIL_MARKETING_CONSENT_UPDATEの例示データ
| 変数 | 例示値 |
|---|---|
customer_id | “6691629760567” |
customer_email | “user.name@example.com” |
consent_state | “subscribed” |
opt_in_level | “single_opt_in” |
consent_timestamp | “2024-06-01T12:34:56Z” |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event | “email_consent_change” |
tealium_account | “myaccount” |
tealium_profile | “main” |
tealium_datasource | “shopify_app” |
shopify_topic | “customers_email_marketing_consent/update” |
CUSTOMERS_MARKETING_CONSENT_UPDATE (SMS)の例示データ
| 変数 | 例示値 |
|---|---|
customer_id | “6691629760567” |
consent_state | “subscribed” |
opt_in_level | “single_opt_in” |
consent_collected_from | “website” |
consent_timestamp | “2024-06-01T12:34:56Z” |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event | “sms_consent_change” |
tealium_account | “myaccount” |
tealium_profile | “main” |
tealium_datasource | “shopify_app” |
shopify_topic | “customers_marketing_consent/update” |
CUSTOMERS_CREATEの例示データ
| 変数 | 例示値 |
|---|---|
customer_id | “6691629760567” |
customer_email | “user.name@example.com” |
customer_first_name | “John” |
customer_last_name | “Smith” |
customer_city | “San Diego” |
customer_country | “US” |
customer_country_code | “US” |
province | “California” |
province_code | “CA” |
order_currency | “USD” |
shopify_tags | “wholesale,newsletter” |
created_at | “2024-06-01T12:34:56Z” |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event | “Shopify New Customer” |
tealium_account | “myaccount” |
tealium_profile | “main” |
tealium_datasource | “shopify_app” |
shopify_topic | “customers/create” |
最終更新日 :: 2026年January月14日