Tealium offers pre-built plugins for several popular CMS platforms, available for install from their respective marketplaces or GitHub. A Tealium CMS plugin installs the Tealium Universal Tag (utag.js) and Universal Data Object (utag_data) on every page of the site with just a few clicks and configuration settings.
How It Works
A CMS plugin implements the following parts of a successful Tealium installation:
A data layer bundle in Tealium iQ Tag Management is the list of corresponding variables generated by the CMS plugin. For example, an e-commerce CMS will automatically populate product and order variables in the data layer. A Tealium user can quickly add these variables to their account configuration by adding the related bundle.