The following variables are populated by the Tealium Android Library as part of the mobile data layer. These variables are included automatically in each tracking call from the library and are useable in your Tealium Customer Data Hub configuration.

These variables are added to your Tealium iQ Tag Management account when you activate the profile for mobile use.

Addition variables are available in the Lifecycle Tracking Module for 5.0.x.

Variable Name Android Version Description Example
app_build 5.4+ App build version 1
app_name 1.1+ Application name (from the application manifest attribute android:label) My App
app_memory_usage 5.4+ Memory (MB) in use by app process 57
app_rdns 3.0+ Reverse DNS application ID (from the root manifest attribute package) com.example.myapp
app_version 1.1+ Application version version 1.0
call_type 2.0+ Call type. [view, link]
carrier 1.1+ The device’s mobile carrier Verizon
carrier_iso 1.1+ Carrier ISO country code ISO 3166-1
carrier_mcc 1.1+ Mobile country code ITU-T Recommendation E.212
carrier_mnc 1.1+ Mobile network code
connection_type 1.1+ Connection type wifi
device 1.1+ Device type. iPhone, iPad
device_android_runtime 5.4+ Android Runtime version 2.1.0
device_available_external_storage 5.4+ Total available external storage on device
device_available_system_storage 5.4+ Total available storage on device 273772544
device_architecture 3.0+ Bit architecture of the device 64
device_battery_percent 4.0+ Integer percent representation of device’s remaining power 50
device_cputype 3.0+ CPU type arm7s
device_ischarging 4.0+ Is the device actively charging? [true, false]
device_language 3.0+ Two-letter ISO-639-1 language setting identifier en
device_orientation 5.0+ Orientation of device at time of call [Portrait, Landscape Left, Landscape Right, Portrait UpsideDown, Face Up, Face Down, Unknown]
device_os_build 5.4+ Operating System build version 4499259
device_os_version 5.0+ Operating System version on device 7.0
event_name 5.0+ mobile_link required by vdata
library_version 1.2+ The version of the Tealium library your app has installed 1.2
lifecycle_dayofweeklocal* 1.2+ Local day of week that call was made 1=Sunday, 2=Monday
lifecycle_dayssincelastwake* 1.2+ Days since last detected wake in integer increments
lifecycle_dayssincelaunch* 1.2+ Days since first launch in integer increments
lifecycle_dayssinceupdate* 1.2+ Days since the last detected app version update in integer increments
lifecycle_diddetectcrash* 5.0.3+ Was there a crash determined on launch event? true
lifecycle_firstlaunchdate* 1.2+ GMT timestamp of the first detected launch/wake in ISO8601 format from Zulu time 2013-07-11T17:55:04Z
lifecycle_firstlaunchdate_MMDDYYYY* 1.2+ GMT Timestamp formatted as MM/DD/YYYY 01/17/2012
lifecycle_hourofday_local* 1.2+ Local hour of day that call was made (24 hour format)
lifecycle_isfirstlaunch* 1.2+ Is call the first launch/wake call? [true, false]
lifecycle_isfirstlaunchupdate* 1.2+ Is call the first launch/wake after a detected updated? [true, false]
lifecycle_isfirstwakemonth* 1.2+ Is call the first launch/wake of the month? [true, false]
lifecycle_isfirstwaketoday* 1.2+ Is call the first launch/wake of the day? [true, false]
lifecycle_lastlaunchdate* 1.2+ GMT timestamp of last recorded launch in ISO8601 format from Zulu time 2013-01-17T17:55:04Z
lifecycle_lastsleepdate* 1.2+ GMT timestamp of last recorded sleep in ISO8601 format from Zulu time 2013-07-11T17:55:04Z
lifecycle_lastwakedate* 1.2+ GMT timestamp of last recorded wake in ISO8601 format from Zulu time 2013-07-11T17:55:04Z
lifecycle_launchcount* 1.2+ Total number of launches this version of your app (resets if app version updates)
lifecycle_priorsecondsawake* 1.2+ Whole seconds app was awake since last launch only (aggregates total from all wakes prior, and only sent with lifecycle_type:launch calls)
lifecycle_secondsawake* 1.2+ Whole seconds app was awake since last wake/launch (sent only with lifecycle_type:sleep)
lifecycle_sleepcount* 1.2+ Total number of times your app has gone to sleep (resets if app version updates)
lifecycle_totalcrashcount* 5.0.4+ Total number of times crashes were detected. Does not reset unless app reinstalled
lifecycle_totallaunchcount* 1.2+ Total number of launches since install. Does not reset unless app reinstalled
lifecycle_totalsecondsawake* 1.2+ Total number of seconds your app has been in a woken/active state (does not reset unless app reinstalled)
lifecycle_totalsleepcount* 1.2+ Total number of times your app has gone into the background since install (does not reset unless app reinstalled)
lifecycle_totalwakecount* 1.2+ Total number of launches + wakes since install (does not reset unless app reinstalled)
lifecycle_type* 1.2+ Type of lifecycle call [launch, wake, sleep]
lifecycle_updatelaunchdate*` 1.2+ GMT timestamp of first wake/launch after a version update has been detected. ISO8601 format from Zulu time 2013-01-17T17:55:04Z
lifecycle_wakecount* 1.2+ Total number of launches + wakes in this version of your app (resets if app version updates)
link_id 1.0+ (EVENT CALLS ONLY) General event or link title - such as a button title or an object’s Tealium ID [any string]
~orientation~ 2.0+ DEPRECATED Orientation of device at time of call [Portrait, Landscape Left, Landscape Right, Portrait UpsideDown, Face Up, Face Down, Unknown]
origin 3.0+ Constant used in mapping to distinguish mobile from web implementations mobile
os_version 1.1+ Operating System version on device 7.0
page_type 5.0+ mobile_view constant used in mapping to distinguish mobile view / page changes from mobile or web events - required by vdata
platform 1.0+ Mobile platform Android
screen_title 1.0+ (VIEW CALLS ONLY) General view title [any string]
timestamp 1.1+ Timestamp to seconds of event occurrence [ISO8601 at Zulu] 2013-07-11T19:57:47Z
timestamp_local 2.0+ Local Timestamp to seconds of event occurrence (ISO8601 without offset) 2013-07-11T19:57:47
timestamp_offset 2.0+ Local timezone offset of device’s location in hours -3
timestamp_unix 1.1+ GMT/UTC Unix timestamp of event occurrence 1373498679
timestamp_unix_milliseconds 5.5.1 GMT/UTC Unix timestamp in milliseconds of event occurrence 1373498679123
uuid 1.2+ (Universally Unique Identifier) Unique for each installation of an app on a device [any string]
visitor_id 5.0+ Tealium-generated visitor ID
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