GETTING STARTED

Consent Management

How It Works

Tealium Consent Management adds consent and data privacy support. It also adds the ability to prompt your users for consent, retain their selection, and honor that selection throughout the tracking behavior.

When the Consent Manager is enabled, all tracked events are queued until consent has been granted or declined. This behavior is controlled by the consent state, which defaults to "unknown". There are three consent states for the user to choose from: “full consent”, “partial consent”, and “decline consent”. Once the consent status is known, the queued events are handled accordingly:

Supported Platforms

Support for the following libraries is provided:

  • Android - Included in the library and enabled in the native code upon initialization.
  • Cordova
  • iOS (Swift) - Included and enabled in Carthage and CocoaPods framework builds when the ConsentManager module is added to your Podfile.
  • iOS (Objective-C) - Included in the CocoaPods framework builds.
  • React Native
  • Xamarin

For a full feature comparison, see the Mobile Feature Comparison.

The following consent states are available for Tealium Consent Management.

  • Queued events are sent.
  • Consent state is stored permanently, and is checked each time a new tracking call is made.
  • If Consent Logging is enabled, an event is sent to track the user’s consent state for auditing purposes only.
  • If the user has only consented to specific categories, these categories are respected when tags or connectors are fired in Tealium iQ and Tealium EventStream.
  • If Consent Logging is enabled, an event is sent to track the user’s consent preferences for auditing purposes only.
  • All queued tracking calls are purged.
  • All future tracking calls are ignored.
  • No events are sent to the Tealium Customer Data Hub. Declined consent state are not tracked in the Customer Data Hub.

Available Actions

The following actions are available with the Consent Management module.

  • Set Consent Status
  • Set User Consent Categories (For example, Analytics, Big Data, CDP, and Advertising)
  • Set User Consent Status With User Consent Categories
  • Get User Consent Status
  • Get User Consent Preferences
  • Reset User Consent Preferences
  • Set Consent Logging Enabled
  • Is Consent Logging Enabled
  • Set Initial User Consent Status
  • Get Initial User Consent Categories
  • Set Override Consent Policy
  • Get Override Consent Polic.
Data Layer
Event Batching