• Platforms
  • Partners
  • Forums
  • TLC Tealium Learning Center Tealium Learning
    Community
  • Discussions & Ideas Dicussions & Ideas
  • Product Guides Product Guides
  • Knowledge Base Knowledge Base
  • Developer Docs Developer Docs
  • Education Education
  • TLC Blog TLC Blog
  • Support Desk Support Desk
  • CDH Customer Data Hub Customer Data Hub

Table of Contents

  • Consent Policies
    • GDPR
    • CCPA
  • Available Actions
  • Supported Platforms
  • Data Layer
GETTING STARTED

Consent Management

Learn about the Consent Management feature for mobile.

Tealium Consent Management adds consent and data privacy support. It also adds the ability to prompt your users for consent, retain their selection, and honor that selection throughout the tracking behavior.

The behavior of the Consent Manager is controlled by a consent policy, which is based on the region of the app user.

Consent Policies

The Tealium Consent Manager is designed to support multiple regulatory requirements and can be adapted to support new ones as they emerge. These policies are configured at initialization time by setting the TealiumConfig consentPolicy property.

GDPR

Tealium iQ Tag Management and EventStream support the General Data Protection Regulation (GDPR) as the default policy.

Consent Status Description
Not Set (default) Tracking calls are queued locally until consent status is set.
Consent Tracking calls are sent.
Consent categories are included in all tracking calls.
If consent logging is enabled the grant_consent event is sent.
Declined Tracking calls are not sent.
If consent logging in enabled the decline_consent event is sent.

CCPA

Tealium iQ Tag Management supports the California Consumer Privacy Act (CCPA) policy.

Consent Status Description
Not Set (default) Tracking calls are sent.
The do_not_sell flag is set to false.
Tags are unaffected.
Consent Tracking calls are sent.
The do_not_sell flag set to false.
Tags are unaffected.
Declined Tracking calls are sent.
The do_not_sell flag is set to true.
Tags configured in the “Affected Tags” section of the CCPA Consent Manager are not triggered.

Available Actions

The following actions are available with the Consent Management module.

  • Set Consent Status
  • Set User Consent Categories
  • Reset User Consent Preferences
  • Set Consent Logging Enabled
  • Set Consent Policy
  • Get Consent Policy

Supported Platforms

Support for the following libraries is provided:

  • Android (Java) - Included in the library and enabled in the native code upon initialization.
  • Android (Kotlin) - Included in the library and enabled in the native code upon initialization.
  • Cordova
  • iOS (Objective-C) - Included in the CocoaPods framework builds.
  • iOS (Swift) - Included and enabled in Carthage and CocoaPods framework builds when the ConsentManager module is added to your Podfile.
  • React Native
  • Xamarin

For a full feature comparison, see the Mobile Feature Comparison.

Data Layer

The following data layer variables are included with each tracking call when the Consent Management module is in use:

Variable Name Description Examples
policy The policy under which consent was collected (default: gdpr) gdpr or ccpa
consent_status The user’s current consent status consented or notConsented
consent_categories An array of the user’s selected consent categories ["analytics", "cdp"]
do_not_sell Only set if the CCPA consent policy is active true or false
Data Layer
Event Batching

 
  • Mobile
  • Getting Started
    • Overview
    • Quick Start Guide
    • Mobile Concepts
    • Client-Side
    • Server-Side
    • Tracking Webviews
    • Data Layer
    • Consent Management
    • Event Batching
    • User Location and Geofencing
    • Deep Links
    • Timed Events
    • Trace
    • Hosted Data Layer
    • Feature Comparison
    • Troubleshooting
  • Remote Commands
    • Overview
    • How It Works
    • Integrations
      • AppsFlyer
      • Braze
      • Contentsquare
      • Facebook
      • Firebase
      • Kochava
      • Usabilla
  • Android (Java)
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • Consent Management
    • Module List
      • Ad Identifier Module
      • Crash Reporter Module
      • Install Referrer Module
      • Lifecycle Tracking Module
      • Location Module
      • Optimizely X Tracking Module
    • Android TV
    • Android Wear
    • API Reference
      • ConsentManager
      • DataSources
      • Lifecycle
      • Tealium
      • Tealium.Config
      • TealiumLocation
    • Release Notes
  • Android (Kotlin)
    • Overview
    • Install
    • Track
    • Data Layer
    • Consent Management
    • Identity Resolution
    • Module List
      • Ad Identifier Module
      • Collect Module
      • Collectors Module
      • Crash Reporter Module
      • Install Referrer Module
      • Lifecycle Tracking Module
      • Location Manager Module
      • RemoteCommands Module
      • Tag Management Dispatcher Module
      • Visitor Service Module
    • Android TV
    • API Reference
      • ConsentCategory
      • ConsentManager
      • CurrentVisit
      • DataLayer
      • Lifecycle
      • LocationManager
      • Tealium
      • TealiumConfig
      • VisitorProfile
      • VisitorService
    • Release Notes
  • Cordova
    • Overview
    • Install
    • Track
    • Data Management
    • Module List
      • Ad Identifier Module
      • Crash Reporter Module
      • Install Referrer Module
    • API Reference
    • Release Notes
  • Flutter
    • Overview
    • Install
    • Track
    • Consent Management
    • Data Management
    • API Reference
    • Release Notes
  • iOS (Objective-C)
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • Consent Management
    • Tag Management
    • Module List
      • Lifecycle Tracking Module
    • tvOS
    • watchOS
    • API Reference
    • Release Notes
  • iOS (Swift) 1.x
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • App Extensions
    • Identity Resolution
    • Consent Management
    • Modules
    • Module List
      • AppData Module
      • Attribution Module
      • AutoTracking Module
      • Collect Module
      • Connectivity Module
      • CrashReporter Module
      • DataSource Module
      • DefaultStorage Module
      • Delegate Module
      • DeviceData Module
      • DispatchQueue Module
      • FileStorage Module
      • Lifecycle Module
      • Location Module
      • Logger Module
      • PersistentData Module
      • RemoteCommands Module
      • TagManagement Module
      • VisitorService Module
      • VolatileData Module
    • Feature Comparison
    • Working with Objective-C
    • API Reference
      • TealiumConfig
      • TealiumConsentCategories
      • TealiumConsentManagerDelegate
      • TealiumConsentManager
      • TealiumInstanceManager
      • TealiumPersistentData
      • TealiumVolatileData
      • Tealium
    • Release Notes
  • iOS (Swift) 2.x
    • Overview
    • Install
    • Track
    • Data Layer
    • Consent Management
    • App Extensions
    • Identity Resolution
    • Modules
    • Module List
      • AppData Module
      • Attribution Module
      • AutoTracking Module
      • Collect Module
      • Connectivity Module
      • CrashReporter Module
      • DeviceData Module
      • Lifecycle Module
      • Location Module
      • RemoteCommands Module
      • TagManagement Module
      • VisitorService Module
    • Working with Objective-C
    • API Reference
      • Tealium
      • TealiumConfig
      • TealiumConsentCategories
      • TealiumConsentManager
      • TealiumDataLayer
      • TealiumInstanceManager
    • Release Notes
  • NativeScript
    • Overview
    • Install
    • Track
    • API Reference
      • Tealium
      • TealiumConfig
    • Release Notes
  • React Native 1.x
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • React Native 2.x
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • Unity
    • Overview
    • Install
    • Track
    • API Referencee
  • Xamarin
    • Overview
    • Install
    • Track
    • Data Management
    • Consent Management
    • API Reference
    • Release Notes
  • Web
  • Getting Started
    • Overview
    • Quick Start Guide
    • Web Concepts
  • Adobe Launch
    • Overview
    • Install
    • Data Layer
  • AMP
    • Install
    • Track
    • Data Layer
    • Overview
  • Angular
    • Install
    • Track
    • API Reference
    • Overview
  • Google Tag Manager
    • Overview
    • Data Layer
    • Install
  • JavaScript (Web)
    • Install
    • Track
    • Data Layer
    • Overview
    • Universal Data Object (utag_data)
    • Universal Tag (utag.js)
    • Data Layer Object (b)
    • Single-Page Applications
    • Settings
    • Debugging
    • API Reference
      • Cookie Functions
      • GDPR Functions
      • Tracking Functions
      • Utility Functions
    • Release Notes
  • Server
  • C#
    • Overview
    • Install
    • Track
    • Data Layer
    • API Reference
    • Release Notes
  • HTTP API
    • Overview
    • Endpoint
    • Data Layer
  • Java
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • Node
    • Overview
    • Install
    • Track
    • API Reference
  • Python
    • Overview
    • Install
    • Track
    • API Reference
  • Roku
    • Overview
    • Install
    • Track
    • API Reference
  • Ruby
    • Overview
    • Install
    • Track
    • API Reference

Was this article helpful?

This page was last updated: October 20, 2020       Thank you for your feedback!
  • Platforms
  • Partners
  • Forums
  • Mobile
  • Getting Started
  • Remote Commands
  • Android (Java)
  • Android (Kotlin)
  • Cordova
  • Flutter
  • iOS (Objective-C)
  • iOS (Swift) 1.x
  • iOS (Swift) 2.x
  • NativeScript
  • React Native 1.x
  • React Native 2.x
  • Unity
  • Xamarin
  • Web
  • Getting Started
  • Adobe Launch
  • AMP
  • Angular
  • Google Tag Manager
  • JavaScript (Web)
  • Server
  • C#
  • HTTP API
  • Java
  • Node
  • Python
  • Roku
  • Ruby