Deep Links | Getting Started for Mobile |Tealium Developer Docs

A deep link is a hyperlink that launches a mobile app and, optionally, delivers specific content within the app. Deep links are often used to measure the performance of advertisement campaigns or promotional emails that link users to your app.

Supported Platforms

The following platforms support deep link tracking:

How it Works

When your app is launched from a deep link, the Tealium library adds the URL to the data layer as the attribute deep_link_url.

The deep link’s query parameters are added to the data layer with attribute names in the format deep_link_param_<param name>.

For example, https://example.com/?campaign_code=SUMMER becomes:

deep_link_url = "https://example.com/?campaign_code=SUMMER"
deep_link_param_campaign_code = "SUMMER"

Deep link data layer attributes are only stored for the session.

Configuration

Android Kotlin

Deep link tracking is automatically enabled in Tealium for Android (Kotlin).

Disable automatic tracking of deep links by setting the deepLinkTrackingEnabled property to false.

Swift v2.x

Deep link tracking is automatically enabled in Tealium for iOS (Swift v2.x).

Disable automatic tracking of deep links by setting the info.plist key TealiumAutotrackingDeepLinkEnabled to false.

Swift v1.x

Tealium for iOS (Swift v1.x) requires a single line of code to be added to your app’s AppDelegate class to enable deep linking.

func application(_ app: UIApplication,
                 open url: URL,
                 options: [UIApplication.OpenURLOptionsKey : Any] = [:]) -> Bool {
  tealium?.handleDeepLink(url)
  return true
}

Data Layer

The following properties are added to your data layer when your app is launched from a deep link:

Event Attribute	Type	Description	Example
`deep_link_url`	`String`	The full URL of the deep link that opened the app, including query parameters.	`https://example.com/?campaign_code=SUMMER`
`deep_link_param_X`	`String`	Each query parameter of the deep link URL, where `X` is the name of the parameter, such as `deep_link_param_campaign_code`.	`SUMMER`
`deep_link_referrer_url` (iOS)	`String`	The full URL of the browser page where the deep link was clicked.	`https://www.example.com/referring/page`
`deep_link_referrer_app` (iOS)	`String`	The identifier of the referrer app when the deep link comes from a custom schema in another app signed by the same team.	`com.example.appId`