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Table of Contents

  • Tag Management
  • Tealium Collect
  • Data Layer
  • Remote Commands
  • Lifecycle Tracking
  • Mobile Profiles
  • Data Management
    • Persistent Storage
    • Volatile Storage
    • Migrating Libraries
GETTING STARTED

Mobile Concepts

Learn the basics of the mobile solution.

Tag Management

Tag Management refers to the ability to leverage the power of Tealium iQ within your mobile app to manage the configuration, testing, and release of third-party vendor tags to a digital property. In mobile SDKs, the tag management solution runs as an hidden webview that loads the Tealium JavaScript library. This client-side solution runs identically to the standard desktop web solution where data is sent directly from the device to the tag vendor’s data collection servers.

It is recommended to use iQ Tag Management with a JavaScript tag if your vendor does not support server-side delivery and does not use a webhook connector in the marketplace.

Learn more about the client-side solution.

Tealium Collect

Tealium Collect is the recommended solution for mobile, which uses HTTPS to send data to the Tealium Customer Data Hub. This approach ensures a light-weight footprint in your app by omitting the webview and leveraging the server-side power of Tealium EventStream and Tealium AudienceStream to activate your vendor integrations.

Learn more about the sending data server-side.

Data Layer

The data layer is a vendor-neutral and user-friendly representation of the activity you track on your digital properties. The device integration SDKs provide a standard set of built-in data layer variables.

Learn more about the data layer variables available on mobile.

Remote Commands

Remote commands are a client-side solution for triggering functionality in your native app. Configure remote commands with a JSON configuration file or a tag in Tealium iQ Tag Management.

Learn more about remote commands.

Lifecycle Tracking

Each platform has its own lifecycle module, which enables automatic tracking of app lifecycle events (launch, wake, sleep) and associated data.

Mobile Profiles

A mobile installation of Tag Management requires a corresponding profile in iQ Tag Management that has been activated for mobile use. A mobile profile includes the built-in mobile data layer variables and additional publish settings to control some aspects of the Tealium SDK functionality without needing to deploy an app update.

Learn more about creating a mobile profile.

Data Management

Some data layer variables need to remain consistent throughout your app’s lifecycle. Instead of including these variables with every tracking call, use one of the storage solutions to set less volatile data layer variables.

Persistent Storage

Items added to persistent storage are kept for the lifetime of the app. For example, until the user uninstalls the app or manually clears the app’s data. Each persistent data variable is included in every tracking automatically.

Volatile Storage

Items added to volatile storage are kept until the app is cleared from memory, such as a force-close or restart. Each volatile data variable is included in every tracking call automatically. Volatile data is not stored on disk and does not contribute to the app’s disk usage footprint on the device.

Migrating Libraries

If you upgrade from an older library (Java, Objective-C, or Swift 1.x) to a newer one (Kotlin or Swift 2.x) your persistent data is migrated automatically. The migrated data includes user consent preferences, lifecycle data, and the Tealium Visitor ID.

Learn more about the latest Tealium for Kotlin and Tealium for Swift libraries.

Quick Start Guide
Client-Side

 
  • Mobile
  • Getting Started
    • Overview
    • Quick Start Guide
    • Mobile Concepts
    • Client-Side
    • Server-Side
    • Tracking Webviews
    • Data Layer
    • Consent Management
    • Event Batching
    • User Location and Geofencing
    • Deep Links
    • Timed Events
    • Trace
    • Hosted Data Layer
    • Feature Comparison
    • Troubleshooting
  • Remote Commands
    • Overview
    • How It Works
    • Integrations
      • AppsFlyer
      • Braze
      • Contentsquare
      • Facebook
      • Firebase
      • Kochava
      • Usabilla
  • Android (Java)
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • Consent Management
    • Module List
      • Ad Identifier Module
      • Crash Reporter Module
      • Install Referrer Module
      • Lifecycle Tracking Module
      • Location Module
      • Optimizely X Tracking Module
    • Android TV
    • Android Wear
    • API Reference
      • ConsentManager
      • DataSources
      • Lifecycle
      • Tealium
      • Tealium.Config
      • TealiumLocation
    • Release Notes
  • Android (Kotlin)
    • Overview
    • Install
    • Track
    • Data Layer
    • Consent Management
    • Identity Resolution
    • Module List
      • Collect Module
      • Collectors Module
      • Crash Reporter Module
      • Install Referrer Module
      • Lifecycle Tracking Module
      • Location Manager Module
      • Tag Management Dispatcher Module
      • Visitor Service Module
    • Android TV
    • API Reference
      • ConsentCategory
      • ConsentManager
      • CurrentVisit
      • DataLayer
      • Lifecycle
      • LocationManager
      • Tealium
      • TealiumConfig
      • VisitorProfile
      • VisitorService
    • Release Notes
  • Cordova
    • Overview
    • Install
    • Track
    • Data Management
    • Module List
      • Ad Identifier Module
      • Crash Reporter Module
      • Install Referrer Module
    • API Reference
    • Release Notes
  • Flutter
    • Overview
    • Install
    • Track
    • Consent Management
    • Data Management
    • API Reference
    • Release Notes
  • iOS (Objective-C)
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • Consent Management
    • Tag Management
    • Module List
      • Lifecycle Tracking Module
      • Optimizely X Tracking Module
    • tvOS
    • watchOS
    • API Reference
    • Release Notes
  • iOS (Swift) 1.x
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • App Extensions
    • Identity Resolution
    • Consent Management
    • Modules
    • Module List
      • AppData Module
      • Attribution Module
      • AutoTracking Module
      • Collect Module
      • Connectivity Module
      • CrashReporter Module
      • DataSource Module
      • DefaultStorage Module
      • Delegate Module
      • DeviceData Module
      • DispatchQueue Module
      • FileStorage Module
      • Lifecycle Module
      • Location Module
      • Logger Module
      • PersistentData Module
      • RemoteCommands Module
      • TagManagement Module
      • VisitorService Module
      • VolatileData Module
    • Feature Comparison
    • Working with Objective-C
    • API Reference
      • TealiumConfig
      • TealiumConsentCategories
      • TealiumConsentManagerDelegate
      • TealiumConsentManager
      • TealiumInstanceManager
      • TealiumPersistentData
      • TealiumVolatileData
      • Tealium
    • Release Notes
  • iOS (Swift) 2.x
    • Overview
    • Install
    • Track
    • Data Layer
    • Consent Management
    • App Extensions
    • Identity Resolution
    • Modules
    • Module List
      • AppData Module
      • Attribution Module
      • AutoTracking Module
      • Collect Module
      • Connectivity Module
      • CrashReporter Module
      • DeviceData Module
      • Lifecycle Module
      • Location Module
      • RemoteCommands Module
      • TagManagement Module
      • VisitorService Module
    • Working with Objective-C
    • API Reference
      • Tealium
      • TealiumConfig
      • TealiumConsentCategories
      • TealiumConsentManager
      • TealiumDataLayer
      • TealiumInstanceManager
    • Release Notes
  • React Native
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • Unity
    • Overview
    • Install
    • Track
    • API Referencee
  • Xamarin
    • Overview
    • Install
    • Track
    • Data Management
    • Consent Management
    • API Reference
    • Release Notes
  • Web
  • AMP
    • Overview
    • Install
    • Track
    • Data Layer
  • Angular
    • Overview
    • Install
    • Track
    • API Reference
  • Google Tag Manager
    • Overview
    • Install
    • Data Layer
  • JavaScript (Web)
    • Overview
    • Install
    • Track
    • Data Layer
    • Universal Data Object (utag_data)
    • Universal Tag (utag.js)
    • Data Layer Object (b)
    • Single-Page Applications
    • Settings
    • Debugging
    • API Reference
      • Cookie Functions
      • GDPR Functions
      • Tracking Functions
      • Utility Functions
    • Release Notes
  • Server
  • C#
    • Overview
    • Install
    • Track
    • Data Layer
    • API Reference
    • Release Notes
  • HTTP API
    • Overview
    • Endpoint
    • Data Layer
  • Java
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • Node
    • Overview
    • Install
    • Track
    • API Reference
  • Python
    • Overview
    • Install
    • Track
    • API Reference
  • Roku
    • Overview
    • Install
    • Track
    • API Reference
  • Ruby
    • Overview
    • Install
    • Track
    • API Reference

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This page was last updated: October 29, 2020       Thank you for your feedback!
  • Platforms
  • Partners
  • Forums
  • Mobile
  • Getting Started
  • Remote Commands
  • Android (Java)
  • Android (Kotlin)
  • Cordova
  • Flutter
  • iOS (Objective-C)
  • iOS (Swift) 1.x
  • iOS (Swift) 2.x
  • React Native
  • Unity
  • Xamarin
  • Web
  • AMP
  • Angular
  • Google Tag Manager
  • JavaScript (Web)
  • Server
  • C#
  • HTTP API
  • Java
  • Node
  • Python
  • Roku
  • Ruby