• Platforms
  • Partners
  • Forums
  • 日本語
  • TLC Tealium Learning Center Tealium Learning
    Community
  • Discussions & Ideas Dicussions & Ideas
  • Product Guides Product Guides
  • Knowledge Base Knowledge Base
  • Developer Docs Developer Docs
  • Education Education
  • TLC Blog TLC Blog
  • Support Desk Support Desk
  • CDH Customer Data Hub Customer Data Hub
  • Mobile
  • Getting Started
    • Overview
    • Quick Start Guide
    • Mobile Concepts
    • Client-Side
    • Server-Side
    • Tracking Webviews
    • Data Layer
    • Consent Management
    • Event Batching
    • User Location and Geofencing
    • Media Tracking
    • Deep Links
    • Timed Events
    • Trace
    • Hosted Data Layer
    • Adobe Visitor Service Module
    • Feature Comparison
    • Troubleshooting
  • Remote Commands
    • Overview
    • How It Works
    • Integrations
      • Adjust
      • AppsFlyer
      • Branch
      • Braze
      • Contentsquare
      • Facebook
      • Firebase
      • Kochava
      • Usabilla
  • Android (Java)
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • Consent Management
    • Module List
      • Ad Identifier Module
      • Crash Reporter Module
      • Install Referrer Module
      • Lifecycle Tracking Module
      • Location Module
      • Optimizely X Tracking Module
    • Android TV
    • Android Wear
    • API Reference
      • ConsentManager
      • DataSources
      • Lifecycle
      • Tealium
      • Tealium.Config
      • TealiumLocation
    • Release Notes
  • Android (Kotlin)
    • Overview
    • Install
    • Track
    • Data Layer
    • Consent Management
    • Identity Resolution
    • Module List
      • Ad Identifier Module
      • AutoTracking Module
      • AdobeVisitorService Module
      • Collect Module
      • Collectors Module
      • Crash Reporter Module
      • In-App Purchase Module
      • Install Referrer Module
      • Lifecycle Tracking Module
      • Location Manager Module
      • Media Module
      • RemoteCommands Module
      • Tag Management Dispatcher Module
      • Visitor Service Module
    • Android TV
    • API Reference
      • ConsentCategory
      • ConsentManager
      • CurrentVisit
      • DataLayer
      • Lifecycle
      • LocationManager
      • Media
      • Tealium
      • TealiumConfig
      • VisitorProfile
      • VisitorService
    • Release Notes
  • Cordova 1.x
    • Overview
    • Install
    • Track
    • Data Management
    • Module List
      • Ad Identifier Module
      • Crash Reporter Module
      • Install Referrer Module
    • API Reference
    • Release Notes
  • Cordova 2.x
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • Flutter 1.x
    • Overview
    • Install
    • Track
    • Consent Management
    • Data Management
    • API Reference
    • Release Notes
  • Flutter 2.x
    • Overview
    • Install
    • Track
    • Consent Management
    • Data Management
    • API Reference
      • Tealium
      • TealiumConfig
      • VisitorProfile
    • Release Notes
  • iOS (Objective-C)
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • Consent Management
    • Tag Management
    • Module List
      • Lifecycle Tracking Module
    • tvOS
    • watchOS
    • API Reference
    • Release Notes
  • iOS (Swift) 1.x
    • Overview
    • Install
    • Track
    • Data Layer
    • Data Management
    • App Extensions
    • Identity Resolution
    • Consent Management
    • Modules
    • Module List
      • AppData Module
      • Attribution Module
      • AutoTracking Module
      • Collect Module
      • Connectivity Module
      • CrashReporter Module
      • DataSource Module
      • DefaultStorage Module
      • Delegate Module
      • DeviceData Module
      • DispatchQueue Module
      • FileStorage Module
      • Lifecycle Module
      • Location Module
      • Logger Module
      • PersistentData Module
      • RemoteCommands Module
      • TagManagement Module
      • VisitorService Module
      • VolatileData Module
    • Feature Comparison
    • Working with Objective-C
    • API Reference
      • TealiumConfig
      • TealiumConsentCategories
      • TealiumConsentManagerDelegate
      • TealiumConsentManager
      • TealiumInstanceManager
      • TealiumPersistentData
      • TealiumVolatileData
      • Tealium
    • Release Notes
  • iOS (Swift) 2.x
    • Overview
    • Install
    • Track
    • Data Layer
    • Consent Management
    • App Extensions
    • Identity Resolution
    • Modules
    • Module List
      • AppData Module
      • AdobeVisitorService Module
      • Attribution Module
      • AutoTracking Module
      • Collect Module
      • Connectivity Module
      • CrashReporter Module
      • DeviceData Module
      • In-App Purchase Module
      • Lifecycle Module
      • Location Module
      • Media Module
      • RemoteCommands Module
      • TagManagement Module
      • VisitorService Module
    • Working with Objective-C
    • API Reference
      • LocationModule
      • MediaSession
      • Tealium
      • TealiumConfig
      • TealiumConsentCategories
      • TealiumConsentManager
      • TealiumDataLayer
      • TealiumInstanceManager
    • Release Notes
  • NativeScript
    • Overview
    • Install
    • Track
    • API Reference
      • Tealium
      • TealiumConfig
    • Release Notes
  • React Native 1.x
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • React Native 2.x
    • Overview
    • Install
    • Track
    • Location Module
    • API Reference
    • Release Notes
  • Unity 1.x
    • Overview
    • Install
    • Track
    • API Reference
  • Unity 2.x
    • Overview
    • Install
    • Track
    • API Reference
  • Xamarin 1.x
    • Overview
    • Install
    • Track
    • Data Management
    • Consent Management
    • API Reference
    • Release Notes
  • Xamarin 2.x
    • Overview
    • Install
    • Track
    • Data Layer
    • Consent Management
    • API Reference
    • Release Notes
  • Web
  • Getting Started
    • Overview
    • Quick Start Guide
    • Web Concepts
    • Data Layer
      • An Introduction to the Data Layer
      • How the Data Layer Works for Websites
      • Data Layer Best Practices
      • Definitions
        • Retail
        • Publisher
        • Hotel
        • Travel
        • Basic Video Tracking
  • Adobe Launch
    • Overview
    • Install
    • Data Layer
  • AMP
    • Overview
    • Install
    • Track
    • Data Layer
  • Angular
    • Overview
    • Install
    • Track
    • API Reference
  • Google Tag Manager
    • Overview
    • Install
    • Data Layer
  • JavaScript (Web)
    • Overview
    • Install
    • Track
    • Data Layer
    • Universal Data Object (utag_data)
    • Universal Tag (utag.js)
    • Data Layer Object (b)
    • Single-Page Applications
    • Settings
    • Debugging
    • API Reference
      • Cookie Functions
      • GDPR Functions
      • Tracking Functions
      • Utility Functions
    • Release Notes
  • Server
  • C#
    • Overview
    • Install
    • Track
    • Data Layer
    • API Reference
    • Release Notes
  • HTTP API
    • Overview
    • Endpoint
    • Data Layer
  • Java
    • Overview
    • Install
    • Track
    • API Reference
    • Release Notes
  • Node
    • Overview
    • Install
    • Track
    • API Reference
  • Python
    • Overview
    • Install
    • Track
    • API Reference
  • Roku
    • Overview
    • Install
    • Track
    • API Reference
  • Ruby
    • Overview
    • Install
    • Track
    • API Reference
GETTING STARTED

Mobile Concepts

Learn the basics of the mobile solution.

Tealium Collect (Recommended)

Tealium Collect is a lightweight data collection module that sends user events from your mobile app to the Tealium Customer Data Hub. The Tealium Collect module allows you to integrate third-party vendors as server-side connectors instead of as installed SDKs.

Tealium Collect uses event batching and other power-saving techniques to provide the following benefits to mobile applications:

  • Reduced app size and memory footprint
  • Optimized network traffic
  • Minimal battery usage

Learn more about sending data server-side.

Tag Management

Tag Management is the module that enables Tealium iQ Tag Management within your mobile app. This client-side solution uses a hidden webview to run standard web-based vendor tags in your app. Use the Tag Management module to integrate with third-party vendors that do not support a server-side API.

Benefits of the Tag Management module include:

  • Advanced data layer customization using iQ Tag Management extensions.
  • Support client-side and server-side using the Tealium Collect tag.

Avoid using both the Tealium Collect module and the Tealium Collect tag (via the Tag Management module), as this will result in duplicate tracking.

Learn more about the client-side solution.

Data Layer

The data layer is a vendor-neutral and user-friendly representation of the activity you track on your digital properties. In addition to the standard built-in data layer variables provided by each platform installation, you will populate custom data layer variables with dynamic values from your app.

Learn more about the data layer variables available on mobile.

Remote Commands

Remote commands are a client-side solution for triggering functionality in your native app. Use remote commands for custom native features or to integrate with third-party SDKs. Configure remote commands with a JSON file or a remote command tag in Tealium iQ Tag Management.

Learn more about remote commands.

Lifecycle Tracking

Each platform has its own lifecycle module, which enables automatic tracking of app lifecycle events (launch, wake, sleep) and associated data.

Mobile Profiles

An app that uses the Tag Management module must have a corresponding profile in iQ Tag Management that has been activated for mobile use. A mobile profile includes the built-in mobile data layer variables and additional settings for the Tealium SDK that can be adjusted without needing to deploy an app update.

Learn more about creating a mobile profile.

Data Management

Some data layer variables need to remain consistent throughout your app’s lifecycle. Instead of including these variables with every tracking call, use one of the storage solutions to set less volatile data layer variables.

Persistent Storage

Data layer variables added to persistent storage are kept until the user uninstalls the app or manually clears the app’s data. Each persistent data variable is included in every tracking automatically.

Volatile Storage

Data layer variables added to volatile storage are kept until the app is cleared from memory, such as a force-close or restart. Each volatile data variable is included in every tracking call automatically. Volatile data is not stored on disk and does not contribute to the app’s disk usage footprint on the device.

Migrating Libraries

If you upgrade from an older library (Java, Objective-C, or Swift 1.x) to a newer one (Kotlin or Swift 2.x) your persistent data is migrated automatically. The migrated data includes user consent preferences, lifecycle data, and the Tealium Visitor ID.

Learn more about the latest Tealium for Kotlin and Tealium for Swift libraries.

"Quick Start Guide "
Previous
Quick Start Guide
Next
Client-Side
"Client-Side"

 

Was this article helpful?

This page was last updated: March 14, 2022      

Thank you for your feedback!

Table of Contents

  • Tealium Collect (Recommended)
  • Tag Management
  • Data Layer
  • Remote Commands
  • Lifecycle Tracking
  • Mobile Profiles
  • Data Management
    • Persistent Storage
    • Volatile Storage
    • Migrating Libraries
  • Platforms
  • Partners
  • Forums
  • Mobile
  • Getting Started
  • Remote Commands
  • Android (Java)
  • Android (Kotlin)
  • Cordova 1.x
  • Cordova 2.x
  • Flutter 1.x
  • Flutter 2.x
  • iOS (Objective-C)
  • iOS (Swift) 1.x
  • iOS (Swift) 2.x
  • NativeScript
  • React Native 1.x
  • React Native 2.x
  • Unity 1.x
  • Unity 2.x
  • Xamarin 1.x
  • Xamarin 2.x
  • Web
  • Getting Started
  • Adobe Launch
  • AMP
  • Angular
  • Google Tag Manager
  • JavaScript (Web)
  • Server
  • C#
  • HTTP API
  • Java
  • Node
  • Python
  • Roku
  • Ruby