Mobile Concepts

Tag Management

Tag Management refers to the ability to leverage the power of Tealium iQ within your mobile app to manage the configuration, testing, and release of third-party vendor tags to a digital property. In mobile SDKs, the tag management solution runs as an hidden webview that loads the Tealium JavaScript library. This client-side solution runs identically to the standard desktop web solution where data is sent directly from the device to the tag vendor’s data collection servers.

Learn more about the client-side solution.

Tealium Collect

Tealium Collect uses HTTPS to send data to the Universal Data Hub. This approach ensures a light-weight footprint in your app by omitting the webview and leveraging the server-side power of EventStream and AudienceStream to activate your vendor integrations.

Learn more about the sending data server-side.

Data Layer

The data layer is a vendor-neutral and user-friendly representation of the activity you track on your digital properties. The device integration SDK’s provide a standard set of built-in data layer variables.

Learn more about the data layer variables available on mobile.

Remote Commands

Remote Commands combine the power of native app code with the convenience and control of tags in iQ Tag Management. Remote commands use custom URL schemes as a way for JavaScript tags to trigger methods inside your app. A tag in the hidden webview sends custom requests to the app, which are processed by a handler method that triggers native code or a vendor’s SDK.

Learn more about remote commands.

Lifecycle Tracking

Each platform has its own lifecycle module, which enables automatic tracking of app lifecycle events (launch, wake, sleep) and associated data.

Mobile Profiles

A mobile installation of Tag Management requires a corresponding profile in iQ Tag Management that has been activated for mobile use. A mobile profile includes the built-in mobile data layer variables and additional publish settings to control some aspects of the Tealium SDK functionality without needing to deploy an app update.

Learn more about creating a mobile profile.

Data Management

Some data layer variables need to remain consistent throughout your app’s lifecycle. Instead of including these variables with every tracking call, use one of the storage solutions to set less volatile data layer variables.

Persistent Storage

Items added to persistent storage are kept for the lifetime of the app. For example, until the user uninstalls the app or manually clears the app’s data. Each persistent data variable is included in every tracking automatically.

Volatile Storage

Items added to volatile storage are kept until the app is cleared from memory, such as a force-close or restart. Each volatile data variable is included in every tracking call automatically. Volatile data is not stored on disk and does not contribute to the app’s disk usage footprint on the device.