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HTTP API

Data Layer

Learn about the data layer variables from the HTTP API library.

Standard Parameters

Tealium Collect supports the following standard parameters in each request:

Parameter Description
tealium_account The name of your Tealium account
tealium_profile The name of your Tealium profile (Default: "main")
tealium_datasource (Optional) The data source key (Learn more about Data Sources)
tealium_event (Recommended) The name of the event for tracking purposes
tealium_visitor_id (Required for Tealium AudienceStream) An anonymized and unique identifier for the visitor associated with the event (see Visitor Identifiers below)
tealium_trace_id (Optional) For use with Trace

The format of the request varies depending on the HTTP method used. In the examples below placeholder values are represented with curly braces in the following format: {VALUE}.

Custom Event Parameters

Additional event attributes are sent as custom parameters according to your tracking needs. Define these parameters as event attributes in the Tealium Customer Data Hub.

"Endpoint Specification "
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Endpoint Specification

 

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This page was last updated: January 23, 2020      

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Table of Contents

  • Standard Parameters
  • Custom Event Parameters
  • Platforms
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