Data Layer
Standard Parameters
Tealium Collect supports the following standard parameters in each request:
| Parameter | Description |
|---|---|
tealium_account |
The name of your Tealium account |
tealium_profile |
The name of your Tealium profile (Default: "main") |
tealium_datasource |
(Optional) The data source key (Learn more about Data Sources) |
tealium_event |
(Recommended) The name of the event for tracking purposes |
tealium_visitor_id |
(Required for Tealium AudienceStream) An anonymized and unique identifier for the visitor associated with the event (see Visitor Identifiers below) |
tealium_trace_id |
(Optional) For use with Trace |
The format of the request varies depending on the HTTP method used. In the examples below placeholder values are represented with curly braces in the following format: {VALUE}.
Custom Event Parameters
Additional event attributes are sent as custom parameters according to your tracking needs. Define these parameters as event attributes in the Tealium Customer Data Hub.