---
title: Connector Insights: X Custom Audiences
description: Connector Insights brings additional data from the vendor into your Tealium account to help you evaluate its performance.
url: https://docs.tealium.com/server-side-connectors/connector-insights-x-custom-audiences/
---
The X Custom Audiences Insight integrates with the X Custom Audiences connector and the X Custom Audiences API, bringing audience data from X into your account. This article shows you how to access the feature and explore the data.

## Overview of Connector Insights

The insight for the X Custom Audiences connector provides the size and creation time for each audience.

## Custom Audience Parameters

The X Custom Audiences API enables X advertisers to manage advertising operations programmatically. X Custom Audiences Insights offers information on the audience list set up in the connector action.

![](https://docs.tealium.com/images/server-side-connectors/x-custom-audiences-insights.png)

## Using Connector Insights

Go to **Connect > Connectors**, find the **X Custom Audiences** connector, and select an action. On the action screen, click the **Insights** tab.

![](https://docs.tealium.com/images/server-side-connectors/connector-insights-btn.png)

## Understanding X Custom Audiences Insights

The X Custom Audiences Insights uses the [Custom Audiences API endpoint](https://developer.x.com/en/docs/x-ads-api/audiences/api-reference/custom-audiences) to provide information about your configured audience.

|**Parameter**| **Description**|
|----|----|
|Audience Size| The number of users who were sent to the audience. |
|Creation Time| Date and time when the audience was created. |

## Additional Resources

* [Custom Audiences](https://developer.x.com/en/docs/x-ads-api/audiences/api-reference/custom-audiences)
* [X Custom Audiences Connector Setup Guide](https://docs.tealium.com/X-custom-audiences-connector/)