Criteo Audience Match Connector Setup Guide | Server-Side Connectors

Deprecated Version
The previous version of this connector was named “Criteo Audience Match (Customer-Provided Credentials)” and was integrated with the Criteo Marketing API (MAPI), which is planned for deprecation. That connector has been deprecated and the name changed to “Criteo Audience Match (Deprecated Marketing API v1)”.
Current Version
The current connector is named “Criteo Audience Match” and is integrated with the Criteo API that was released in October 2022.

Connector Actions

Action Name	AudienceStream	EventStream
Add User to Audience	✓	✓
Remove User from Audience	✓	✓

API Information

This connector uses the following vendor API:

API Name: Criteo API
API Version: 2023.10
API Endpoint: https://api.criteo.com/2022-10/audiences
Documentation: Criteo Audiences API

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

Max number of requests: 50000
Max time since oldest request: 15 minutes
Max size of requests: 10 MB

Configure Settings

If you intend to use this connector, send an email to asintegrations@tealium.com to receive a consent link that authorizes the Tealium Customer Data Hub to manage audiences on behalf of advertisers. Learn more from Criteo Developers: Send an Authorization Request to Your Users.

This step may take up to 3 working days for approval.

After receiving the Criteo activation link, complete the following steps:

Click the activation link provided.
The Criteo Consent Portal appears.
Grant the requested authorization levels for the account.

Add Connector and Configure Settings

Go to the Connector Marketplace and add the Criteo Audience Match connector to your profile. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Advertiser ID (Required)
Configure the Advertiser ID associated with an integration in your Criteo account

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add User to Audience

Parameters

Parameter	Description
Audience	Select an audience to add user to or provide an Audience ID directly.
Email	Send email value as-is without applying built-in hashing. Select this option if value requires no hashing or is already hashed.
Email (apply MD5 hash)	Hash email value with MD5 before sending.
Email (apply MD5 SHA256 hash)	Hash email value with MD5 and then SHA256 before sending.
Mobile ID	IDFA mobile ID for Apple. ADID mobile ID for Android.
Identity Link	Identity Link
Gum ID	Identifier obtained from cookie matching. A corresponding Gum Caller ID is automatically added to the request.

Action - Remove User from Audience

Parameters

Parameter	Description
Audience	Select an audience to remove a user from or provide an Audience ID directly.
Email	Send email value as-is without applying built-in hashing. Select this option if value requires no hashing or is already hashed.
Email (apply MD5 hash)	Hash email value with MD5 before sending.
Email (apply MD5 SHA256 hash)	Hash email value with MD5 and then SHA256 before sending.
Mobile ID	IDFA mobile ID for Apple. ADID mobile ID for Android.
Identity Link	Identity Link
Gum ID	Identifier obtained from cookie matching. A corresponding Gum Caller ID is automatically added to the request.

Connector Actions

API Information

Batch Limits

Configure Settings

Request Consent Link from Criteo

Add Connector and Configure Settings

Action Settings - Parameters and Options

Action - Add User to Audience

Parameters

Action - Remove User from Audience

Parameters