Criteo Audiences Connector Setup Guide
This article describes how to set up the Criteo Audiences connector.
We reccomend that you use the Criteo Audiences (OAuth) connector to send visitor data to Criteo. The OAuth connector uses your Criteo account credentials and the Authorization Code flow for improved security, privacy, and easier account management.
Connector actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Add User to Audience | ✓ | ✓ |
| Remove User from Audience | ✓ | ✓ |
API information
This connector uses the following vendor API:
- API Name: Criteo API
- API Version: 2026-01
- API Endpoint:
https://api.criteo.com/2025-07/audiences - Documentation: Criteo: Audiences API
Batch limits
This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:
- Max number of requests: 50000
- Max time since oldest request: 15 minutes
- Max size of requests: 10 MB
Configure settings
Request Consent Link from Criteo
If you intend to use this connector, send an email to asintegrations@tealium.com to receive a consent link that authorizes the Tealium Customer Data Hub to manage audiences on behalf of advertisers. For more information, see Criteo Developers: Send an Authorization Request to Your Users.
This step may take up to three working days for approval.
After receiving the Criteo activation link, complete the following steps:
- Click the activation link provided.
The Criteo Consent Portal appears. - Grant the requested authorization levels for the account.
Add Connector and Configure Settings
Go to the Connector Marketplace and add the Criteo Audiences connector to your profile. For general instructions on how to add a connector, see Connector Overview.
After adding the connector, configure the following settings:
- Advertiser ID (Required)
Configure the Advertiser ID associated with an integration in your Criteo account.
Action Settings - Parameters and Options
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Action - Add User to Audience
Parameters
| Parameter | Description |
|---|---|
| Audience | Select an audience or enter the Audience ID to add the user to. |
| Identifier | Map a user identifier value.
|
| Gum Caller ID | Gum Caller ID - Value used by Criteo for GUM (Generative Unified Media) salting. If using the Tealium iQ Criteo Cookie Matching Service tag, leave this unmapped. |
Action - Remove User from Audience
Parameters
| Parameter | Description |
|---|---|
| Audience | Select an audience or enter the Audience ID to remove the user from. |
| Identifier | Map a user identifier value.
|
| Gum Caller ID | Gum Caller ID - Value used by Criteo for GUM salting. If using the Tealium iQ Criteo Cookie Matching Service tag, leave this unmapped. |
This page was last updated: June 23, 2026