DataXu Audience Connector Setup Guide

Using DataXu Audience Ingestion APIs are designed send audience data into the DataXu platform. This article describes how to set up the DataXu Audiences connector in your Customer Data Hub account.

Connector Actions

Action Name AudienceStream EventStream
Add User to Segment(s)

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add User to Segment(s)


Parameter Description
Endpoint URL
  • Optional
  • When provided it will override the default endpoint
  • Default endpoint is
  • List/Array/Set of segment ids to which the user should be added. These segment ids can be either DataXu’s segment identifier (for example, pixel id or segment uid) or the data partner’s segment identifier.
  • Only Customer Data Hub Array/List/Set types are supported for all attributes configured in this section. For example, only pick such data type as the value.
Alias Type
  • Represents kind of alias (API key of alias_type)
  • DataXu accepts the following alias types:
    • DX
    • IDFA
    • SHA1_IDFA
    • MD5_IDFA
Alias ID
  • Represents the actual identifier for the user (API key of alias_id) and the specified Alias Type.
  • Represents the time of the user’s addition to the audience (API key of timestamp) Optional and preferably in UTC. For example: 2016-12-01T15:16:33Z

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This page was last updated: January 24, 2020