DoubleClick Ad Exchange Connector Setup Guide

Connector actions

Action name	Visitor profile	Event data
Add Visitor to User-List or Segment	✓	✓
Remove Visitor from User-List or Segment	✓	✓

API information

This connector uses the following vendor API:

• API Name: Google Audience Partner API DmpUserListService
• API Version: v201809
• API Endpoint: <https://ddp.googleapis.com/>
• Documentation: Authorized Buyer (formerly DoubleClick Ad Exchange) API

Configure settings

Go to the connector marketplace and add a new connector. For more information, see About connectors.

When you add this connector you are prompted to accept the vendor’s data platform policy.

After adding the connector, configure the following settings:

• Client Customer ID (Required)

  • Your (DoubleClick Customer) Identifier in the selected product.

• Select the Target Product (Required)

  • The target product, either DoubleClick AdExhchange - Buyer or DoubleClick AdExchange - Publisher.

Create a new segment

Use the following steps to create a new segment in Customer Data Platform (CDP):

1. Click Create a New Segment from the top of the Actions selection drop-down screen.
2. Enter the Segment Name, Segment Member Lifespan, Integration Code, and Segment Description.

   If you use a DataAccess product (EventStore, AudienceStore, EventDB, or AudienceDB), the segment name must be fewer than 128 characters in length. Otherwise, DataAccess may trim the segment name and errors may occur.

3. Click Create Segment.
The Integration Code is an ID used by user list sellers to correlate IDs on their systems. If no ID is available, you can manually enter a random number between 1 and 1,000. Confirmation displays in the form of a check mark next to the Create Segment button to verify that the segment has been created.

Action settings - parameters and options

Click Continue to configure the connector actions. Enter a name for the action and select the action type from the list.

Action - Add Visitor to User-List or Segment

Parameters

Parameter	* Description
Select the Target User-list/Segment	(Required) User map identifier. Specifies the user that this operation applies to. This is the target User-list/Segment where the user will be added to.
Google User ID	Google User ID Provided by the ADX cookie-matching service.
iOS Advertising ID	iOS Advertising ID
Android Advertising ID	Android Advertising ID
RIDA	Roku ID
AFAI	Amazon Fire TV ID
MSAI	Xbox/Microsoft ID
Data Source ID	(Optional) An ID indicating the data source that contributed this membership. Required to be in the range of 1 to 1,000. Any ID greater than 1,000 results in a BAD_DATA_SOURCE_ID error. These IDs do not have reference or meaning for Google and are only used as labels for reporting purposes.

Action - Remove Visitor from User-List or Segment

Parameters

Parameter	Description
Select the Target User-list/Segment	Required, this is the target User-list/Segment where the user will be removed from.
Google User ID	Google User ID Provided by the ADX cookie-matching service.
iOS Advertising ID	iOS Advertising ID
Android Advertising ID	Android Advertising ID
RIDA	Roku ID
AFAI	Amazon Fire TV ID
MSAI	Xbox/Microsoft ID
Data Source ID	(Optional) An ID indicating the data source that contributed this membership. Required to be in the range of 1 to 1,000. Any ID greater than 1,000 results in a BAD_DATA_SOURCE_ID error. These IDs do not have reference or meaning for Google and are only used as labels for reporting purposes.