Google Ad Manager Audience Integration Connector Setup Guide

The Google Ad Manager Audience Integration connector allows publishers to add visitors to Google Ad Manager user lists using a Publisher Provided ID (PPID). Publishers can then serve ads based on the PPID and target new users by matching audiences similar to your most valuable customers. For more information, see Google Ad Manager Help: About publisher provided identifiers

Prerequisites

• Link Tealium to Google Ad Manager through Linked Accounts in the Google Ad Manager UI.
• Generate and send a PPID client-side for logged-in users using Google Ad Manager 360 Audience Pixel tag or Google Publisher tag.
• Set up the PPID as a Tealium attribute for use in the connector.

API Information

This connector uses the following vendor API:

• API Name: Google Audience Partner API
• API Version: v2
• API Endpoint: https://audiencepartner.googleapis.com/v2
• Documentation: Audience Partner API

Connector actions

Configuration

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

After adding the connector, configure the following settings:

• Customer ID Required. Customer ID for the account linked to Tealium in the Ad Manger UI. To create a link to Tealium in Ad Manager, go to Tools and Settings -> Linked Accounts.

Actions

The following section lists the supported parameters for each action.

Add to Audience List

Batch limits

This action uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

• Max number of requests: 100,000
• Max time since oldest request: 1440 minutes
• Max size of requests: 50 MB

Parameters

Remove from Audience List

Batch limits

This action uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

• Max number of requests: 100,000
• Max time since oldest request: 1440 minutes
• Max size of requests: 50 MB

Parameters

Consent

For actions like Add to Audience List, the connector automatically sends adUserData and adPersonalization as GRANTED. Implement audience logic to ensure that only visitors who have consented are added to user lists. For visitors without consent, use the Remove from Audience List action to remove them from user lists.

Tips and troubleshooting

• To ensure the PPID is present, include logic in the event feed or audience setup used for the connector action. This helps avoid MISSING_USER_IDENTIFIER errors.