Impact Conversions Connector Setup Guide

This article describes how to set up the Impact Conversions connector.

Connector Actions

Action Name AudienceStream EventStream
Send Conversion ✓ ✓

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Account SID

    • Required
    • Defined by Impact
    • Example: I

  • Auth Token

    • Required
    • Defined by Impact
    • Example: j7HcJ3pY43NyQptwiujkG5vWUdnPr4Kh

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Conversion

Parameters

Parameter Description
Campaign ID
  • Required
  • Unique integer campaign identifier provided by Impact.
Action Tracker ID
  • Required
  • Unique integer tracker identifier provided by Impact.
Click ID
  • Required
  • ClickId string value that was captured on the landing page URL or in the Page Load API response.
Custom Profile ID
  • Required
  • Advertiser’s user identifier value of string type. If Custom Profile ID was passed upon landing on the website event, the same Custom Profile ID value must be passed here.
Order ID
  • Required
  • Unique alphanumeric trackable ID for the in-app conversion.
Customer ID
  • Optional
  • Unique alphanumeric customer identifier your platform assigns to customer accounts.
Customer Email
  • Optional
  • SHA1 hash string of the customer email.
Customer Status
  • Optional
  • Use string values of New or Returning.
Customer Post Code
  • Optional
  • Customer’s postal code.
Payment Type
  • Optional
  • String representing the payment type for the order.
Order Rebate
  • Optional
  • Decimal representing amount of the order rebate.
  • Used for reporting only.
Event Date
  • Optional
  • Use string values of NOW dates in ISO-8601 or the dd-MMM-yyyy HH:mm:ss z format.
  • NOW is the default.
Order Promo Code
  • Optional
  • Coupon / Promo code string.
  • Empty string can be passed if there is no promo code for the order.
  • Empty string is the default value.
  • Only a single code can be supported, there is no support for multiple codes.
Currency Code
  • Optional
  • Required for Sale Actions.
  • USD is the default value.
  • Accepts ISO 4217 currency codes.
User Agent
  • String identifying the browser and operating system.
IP Address
  • Optional
  • String representing IP Address of the customer.
Item Category
  • Item category identifier of string type.
  • Optional under Conversion Sale Items.
  • Map array and list values to keys to be passed to Impact.
  • All arrays and lists should be of equal length.
  • Single value attributes are expanded to an array that is the same length as all other arrays, repeating the value.
Item SKU
  • Alphanumeric item-specific identifier.
  • Optional under Conversion Sale Items.
  • Map array and list values to keys to be passed to Impact.
  • All arrays and lists should be of equal length.
  • Single value attributes are expanded to an array that is the same length as all other arrays, repeating the value.
Item Quantity
  • Integer value representing quantity of the line item.
  • Optional under Conversion Sale Items.
  • Map array and list values to keys to be passed to Impact.
  • All arrays and lists should be of equal length.
  • Single value attributes are expanded to an array that is the same length as all other arrays, repeating the value.
Item Subtotal
  • Optional under Conversion Sale Items.
  • Map array and list values to keys to be passed to Impact.
  • All arrays and lists should be of equal length.
  • Single value attributes are expanded to an array that is the same length as all other arrays, repeating the value.
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This page was last updated: February 25, 2021