InnovidXP Connector Setup Guide

Configuration

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Client Host
- Client-specific collector hostname.
- A static value supplied by InnovidXP.
- For example, collector-1233.tvsquared.com.
Site ID
- Client-specific collector site ID.
- A static value supplied by InnovidXP.
- For example, TV1234-1.

Action Name	AudienceStream	EventStream
Track Event	✓	✓

The following table lists URL parameter to be encoded in the server-to-server request:

The servertrack and RAND parameters are automatically set by Tealium.

Parameter	Description
Visitor ID (`VISITORID`)	(Required) Unique ID for the visitor. URL parameters to be encoded in the server-to-server request. For example, `0123456789ABCDEF`.
User Agent (`UA`)	User agent, if applicable. For example, `Mozilla/5.0`.
Browser Language (`LANG`)	Browser language, if applicable. For example, `en`.

The following table lists the fine-grained session-level tracking information:

Parameter	Description
`appid`	ID of the app. For example, `com.myapp.appster`.
`appname`	Name of the app. For example, My Application.
`country`	Country. For example, `US`.
`deviceid`	Device ID. For example, `e3f5536a141811db40efd6400f1d0a4e`.
`deviceidtype`	Device ID type. For example, `AAID` or `IDFA`.
`ip`	(Required) The IP address of the mobile device. For example, `8.8.8.8`.
`lang`	User language. For example, `en`.
`medium`	(Required) Set to `app` for mobile app. For example, `app`.
`os`	Operating system. For example, `ANDROID`.
`source`	(Required) Identifies the name of the partner supplying the data. For example, `myApplication`
`ua`	User Agent. For example, `Mozilla/5.0`.
`user`	User ID. Client-supplied private unique user identifier, such as an internal ID from a billing system. For example, `U1234`.

The following table lists the fine-grained per-action tracking information:

Parameter	Description
Action Name	(Required) Name of the action being performed. For example, `INSTALL`.
`adchannel`	Advertising channel name. For example, `Social`.
`campaign`	Campaign name. For example, `NY_Acquisition`.
`currency`	Currency of revenue. For example, `USD`.
`id`	Action ID of an individual user action, such as an order ID. For example, `42342`.
`preattributed`	Whether the event has already been attributed. For example, `1`.
`prod`	Product name. For example, `angry birds`.
`promo`	The promo code, if the user used one. For example, `ABCD`.
`rev`	Revenue amount. If not specified, is supplied by default. For example, `12`.
`ts`	Exact Unix timestamp of event, in UTC format. If not provided, will be provided by default. For example, `1538996046`.