Snapchat Customer Lists (formerly Snapchat Audience Match) Connector Setup Guide
This article describes how to set up the Snapchat Customer Lists (formerly Snapchat Audience Match) connector using Tealium-provided credentials.
Snap Customer Lists allow an advertiser to use first-party data to create an audience segment. The segment can be used to target or exclude a specific group of users.
Prerequisites
- After adding the connector, you must invite asintegrations@tealium.com to your Snapchat Business manager with the Member role and assign to applicable Ad Account with the Data Manager role.
This step may take up to 3 working days for approval. You can confirm whether the invitation has been accepted by viewing the users in your Snapchat Ads account.
For additional information, see: Manage Members and Roles.
Batch Limits
This connector uses batched requests to support high-volume data transfers to the vendor. Parallel processing may result in events reaching the vendor out of sequence. Add a sequence value to events if ordering is important. For more information, see Batched actions. Requests are queued until one of the following thresholds is met or the profile is published:
- Max number of requests: 50000
- Max time since oldest request: 10 minutes
- Max size of requests: 1 MB
Connector Actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Add User to Segment | ✓ | ✓ |
| Remove User from Segment | ✓ | ✓ |
Configure Settings
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
- Ad Account ID
- (Required) Provide the Ad Account ID found under the Ad Accounts section of your Snapchat Business Settings.
- Invite asintegrations@tealium.com to your Snapchat Business manager with the Member role and assign to applicable Ad Account with Data Manager role.
Action Settings - Parameters and Options
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Action - Add User to Segment
Parameters
| Parameter | Description |
|---|---|
| Segment |
|
| User Identifier Type |
|
| User Identifier |
|
| User Identifier Already Hashed |
|
Action - Remove User from Segment
Parameters
| Parameter | Description |
|---|---|
| Segment |
|
| User Identifier Type |
|
| User Identifier |
|
| User Identifier Already Hashed |
|
This page was last updated: July 13, 2021