The Trade Desk Connector Setup Guide | Server-Side Connectors |Tealium Docs

Connector Actions

Action Name	AudienceStream	EventStream
Send First Party Advertiser Data	✓	✓

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Parameter	Description
Data Center Region	Required Select data center geographically closest to where user data comes from.
Advertiser ID	Required Advertiser ID
Trade Desk ID (TDID)	Trade Desk ID (`TDID`)
Device Advertising ID (DAID)	Device Advertising ID (`DAID`)
Unified ID (UID2 already hashed)	Unified ID ( `UID2` ) If already hashed, use Already SHA256 Hashed option. Provide a value which has been whitespace trimmed, lowercased and hashed using SHA256 hash. Find out more about Generating a Unified ID.
Identity Link (IDL)	Identity Link ( `IDL` )
Override TTL in Minutes	Override time to live (`ttl`), in minutes
Override Timestamp	Override timestamp
Data Name	Required Data Name