The Trade Desk In-App Events Connector Setup Guide

This article describes how to set up the The Trade Desk In-App Events connector.

Connector Actions

Action name	Visitor profile	Event data
Send In-App Event	✓	✓

Go to the connector marketplace and add a new connector. For more information, see About connectors.

After adding the connector, configure the following settings:

Click Continue to configure the connector actions. Enter a name for the action and select the action type from the list.

Parameter	Description
TTD Event Tracker ID (`upid`)	TTD Event Tracker ID (`upid`)
Mobile App Event (`ref`)	This should be the same as the name of the event. Same as the value that you have configured on The Trade Desk configuration page for this specific event (`ref`)
Mobile Client IP Address (`client_ip`)	Mobile Client IP Address (`client_ip`)
Mobile IDFA for iOS (`idfa`)	IDFA is the iOS ID for Advertisers (`idfa`)
Mobile GPS ADID for Android (`gps_adid`)	ADID is the Google Play Advertiser ID (`gps_adid`)
Mobile NAID for Windows (`win_naid`)	Windows NAID is the Windows Phone Device ID (`win_naid`)
Revenue Tracking Value ( `v` )	Revenue tracking parameters `v` and `vf` are only sent if the UI is enabled. ISO 4217 currency codes are used for `vf` field Floating point numbers are expected for the `v` field. Example: `0.99` , `3.99`
Revenue Tracking Currency (`vf`)	Revenue tracking parameters `v` and `vf` are only sent if the UI is enabled Note that ISO 4217 currency codes are used for `vf` field Floating point numbers are expected for the `v` field. Example: `0.99` , `3.99`
Additional Query Data	Provide any additional URL query parameter data if needed

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This page was last updated: October 19, 2020