---
title: Popular Badges
description: These are popular Badges that have proven useful to other clients.
url: https://docs.tealium.com/server-side/attributes/data-types/popular-badges/
---
| Badge | Description |
|:-----:| ----------- |
| ![](https://docs.tealium.com/images/server-side/whiteui-badge-browseabandoner.png)<br> Browse Abandoner |  <ul><li>**Rule** – A visitor who has viewed a product and did not add an item to the cart.</li><li>**Action** – If a Known Visitor and Facebook ID is known, send data to Facebook to retarget the brand to the visitor.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges)business-family.png)<br> Business/Family Traveler |  <ul><li>**Rule** – Assign when the visitor marks their travel type.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-cartabandoner.png)<br> Cart Abandoner |  <ul><li>**Rule** – A visitor who has added an item to the cart and did not purchase.</li><li>**Action** – If email address is known, send a personalized email with the abandoned items.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-couponcodeabuser.png)<br> Coupon Code Abuser |  <ul><li>**Rule** – A visitor attempts to use more than a certain number of coupon or promotion codes in a single visit.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-bades-couponcodestuffer.png)<br> Coupon Code Stuffer |  <ul><li>**Rule** – A visitor has successfully used more than a certain number of coupon or promotion codes across all visits.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-disappointedshopper.png)<br> Disappointed Shopper |  <ul><li>**Rule** – Assign when a visitor views a product that is currently out of stock.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-freetrialuser.png)<br> Free Trial User |  <ul><li>**Rule** – Assign when a visitor has signed up for a Free Trial.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-frequenttraveler.png)<br> Frequent Traveler |  <ul><li>**Rule** – Assign when the visitor has traveled more than a certain number of times over a given time period, for example: Visitor has traveled 5 times in the last 12 weeks.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-knownvisitor.png)<br> Known Visitor |  <ul><li>**Rule** – Assigned when we capture an important identifier of the visitor, for example: Customer ID (client's ID), Customer Email, Facebook ID. These visitors commonly targeted through email or social media.</li><li>**Action** – None, but used in an Audience to ensure the visitor is targetable with a selected vendor API.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-loyalvisitor.png)<br> Loyal Visitor |  <ul><li>**Rule** – Assign when a visitor has a certain number of direct visits to the site.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-newvisitor.png)<br> New Visitor |  <ul><li>**Rule** – Assign when "Lifetime visit count" equals 1.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-purchaser.png)<br> Purchaser |  <ul><li>**Rule** – A visitor who has converted, for example: purchased a product or signed up for a service.</li><li>**Action** – Email in 2 weeks with an offer enticing to make another purchase or an email showing related items for purchase, for example if the visitor bought a baseball bat offer a baseball bag and batting gloves.</li><li>**Action** – Remove visitor from retargeting campaign so they are not remarketed unnecessarily.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-recentvipvisitor.png)<br> Recent VIP Visitor |  <ul><li>**Rule** – Assign when their rolling 90-day purchase value is over a certain dollar amount.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-salesearcher.png)<br> Sale Searcher |  <ul><li>**Rule** – Assigned when a visitor views more than a certain number of sale pages, no matter whether is the sales category or a product on sale.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badge-browseabandoner.png)<br> Search Abandoner |  <ul><li>**Rule** – A visitor who has landed on the site from a search engine and has not shown completed a common action, such as viewing at least 3 pages in the visit.</li><li>**Action** – Determine the category searched and retarget with a Display Ad vendor.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-siteresearcher.png)<br> Site Researcher |  <ul><li>**Rule** – Assign when a visitor has more than a certain number of visits to the site and the average visit duration is over a specific number of minutes.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-testuser.png)<br> Test User |  <ul><li>**Rule** – Assigned when "test" is in the URL, or debug cookie is set, or some other criteria that indicates a test visitor.</li><li>Allows an Audience and Action to be tested in production before a campaign goes live to ensure setup is correct.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-unknownvisitor.png)<br> Unknown Visitor |  <ul><li>**Rule** – Assigned when the visitor has yet to authenticate on the website. Authenticate does not necessarily mean they have logged in, if a visitor comes to the site from an email and the email is in the URL then we've determined who the visitor is and they have "authenticated",</li><li>**Action** – Display a modal to the visitor encouraging them to identify themselves. These visitors are more commonly targeted through Display Ad.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-recentvipvisitor.png)<br> VIP Visitor |  <ul><li>**Rule** – Assign when lifetime purchase value has increased to a certain dollar amount.</li></ul> |
| ![](https://docs.tealium.com/images/server-side/whiteui-badges-windowshopper.png)<br> Window Shopper |  <ul><li>**Rule** – A visitor who visits the site often but does not purchase, for example: a visitor who has been to the site 3 times in the last 7 days, has viewed a product details page or read an article, and has not purchased or signed up for a service.</li><li>**Action** – Determine their affinity to a category and change the landing page of the next session to personalize the experience.</li></ul> |