---
title: Add an enrichment
description: This article describes how to add an enrichment.
url: https://docs.tealium.com/server-side/attributes/enrichments/add-enrichment/
---
Enrichments are added to attributes as a way to customize their values. Find the attribute you want to enrich and complete the following steps:

From the left navigation bar, go to **Transform > Visitor / Visit Attributes** to view your attributes. You can optionally filter your view by clicking on any the available options on the left. Click an attribute to view its details.

![](https://docs.tealium.com/images/server-side/whiteui-using-attributes-view-and-manage-attributes.png)

1. In the **Add Attribute** dialog, click **Add Enrichment** and select the  enrichment you want.
1. The settings vary depending on the kind of enrichment.  
See enrichment details below for additional information.
1. Select **WHEN** to trigger the enrichment. This controls the timing of the enrichment.
    * **New Visitor** – Occurs the first time a visitor comes to your site.
    * **New Visit** – Occurs on a new visit by a visitor.
    * **Any Event** – Occurs on any event.
    * **Visit Ended** – Occurs when a visit ends, based on the following time of inactivity:
        * Web sessions: 30 minutes (10 minutes [if only one event is received](https://docs.tealium.com/single-event-visitor/))
        * Mobile App sessions: 2 minutes
        * Omnichannel sessions: 1 minute

1. Select an existing **Rule** condition or create a new rule. For more information, see [About enrichment rules](https://docs.tealium.com/about-enrichment-rules/).
1. Click **Finish**.
1. Save and publish your profile to apply the changes.