Event attributes and enrichments reference

How it works

This reference uses the following icons for attribute types:

String	Array of Strings
Number	Array of Numbers
Boolean	Array of Booleans
iQ Attribute	Custom Value
Date	Omnichannel Date
In Experimental Mode	Visitor ID
Omnichannel Attribute	Event Level Attribute

String

• Event-level attribute
• Can be used in a webhook
• Example: A String
• For more information, see String Attribute.

Enrichments

Enrichment	Source Values
Set string
Split (assign to randomly distributed values)
Remove
Lowercase
Join with delimiter
Set string to date

Rule Conditions

Rule Conditions	Source Values
Contains Contains [ignore case] Does not contain Does not contain [ignore case]
Equals Equals [ignore case] Does not equal Does not equal [ignore case]
Starts/ends with Starts/ends with [ignore case]
Is assigned Is not assigned
Matches regex

Array of Strings

• Event-level attribute
• Can be used in a webhook
• Example: ["Hello", "", "Mark"] (empty string will be stored in place)
• For more information, see Attribute Data Type: Arrays.

Enrichments

Enrichment	Source Values
Add String to array
Add an array of strings
Set to difference between two other Arrays
Reset (remove all values)
Lowercase all entries
Remove first/last/all entries of

Rule Conditions

Rule Conditions	Source Values
Contains [partial string] Contains [partial string] [ignore case]
Does not contain (key) Does not contain (key) [ignore case]
Starts/ends with Starts/ends with [ignore case]

Number

• Event-level attribute
• Can be used in a webhook
• Example: 1.001, or 1001, but not 1,001
• Numbers can be decimals or integers. Integers round up or down to the nearest whole number. (In experimental mode)
• For more information, see Number Attribute.

Enrichments

Enrichment	Source Values
Increment/Decrement
Ratio/Product/Difference/Sum
Set Number
Aggregate of array of numbers (Average, Minimum, Maximum)
Set to number of Items in array

Rule Conditions

Rule Conditions	Source Values
Equals Does not equal
Is assigned Is not assigned
Greater than or equal to Less than or equal to

Array of Numbers

• Event-level attribute
• Can be used in a webhook
• Example: ["1", "", "3", "4"] will output [1, 0, 3, 4]
• For more information, see Attribute Data Type: Arrays.

Enrichments

Enrichment	Source Values
Add Number to array
Add an array of numbers
Set to difference between two other arrays
Reset (remove all values)

Rule Conditions

Rule Conditions	Source Values
Is assigned Is not assigned
Contains number

Boolean

• Event-level attribute
• Can be used in a webhook
• Example: true
• For more information, see Boolean Attribute.

Enrichments

Enrichment	Source Values
Set to true/false

Rule Conditions

Rule Conditions	Source Values
Is true/false

Array of Booleans

• Event-level attribute
• Can be used in a webhook
• Example: [true, false, true] (no quotes)
• For more information, see Attribute Data Type: Arrays.

Enrichments

Enrichment	Source Values
Add a boolean
Add an array of booleans
Reset (remove all values)

Rule Conditions

Rule Conditions
Contains boolean Contains only boolean
Is assigned Is not assigned

Date

• Event-level attribute
• Can be used in a webhook
• Control the input format by using the “Convert From Date Format” enrichment. For example, if this enrichment is set to ddMMYY, pass 31122020 for December 31, 2020 as input.
• For more information, see Date Attribute.

Enrichments

Enrichment	Source Values
Convert from Date Format (Set expected date format for event variable input.)
Set to current date
Set date (Use “xxx” for date format.)
Set date based on date format from
Set date based on epoch milliseconds. (Use “xxx” for date format.)

Rule Conditions

Rule Conditions	Source Values
Greater than or equal to Less than or equal to (You can compare with the current time either directly or with future or past timeframe in seconds, minutes, hours, days, weeks or months.)
Is assigned Is not assigned

iQ Attribute and Omnichannel Attribute

• Event-level attribute
• Can be used in a webhook
• Any data format
• For more information about omnichannel attributes, see Attributes: Offline Data (Omnichannel).

Rule Conditions

Rule Conditions
Contains Contains [ignore case] Does not contain Does not contain [ignore case]
Array does contain Array does not contain
Equals Equals [ignore case] Does not equal Does not equal [ignore case]
Starts/ends with Starts/ends with [ignore case]
Less than
Is assigned Is not assigned
Is empty Is not empty

Omnichannel Date

• Event-level attribute
• Can be used in a webhook
• Uses the Java Simple Date Format
• For more information about omnichannel attributes, see Attributes: Offline Data (Omnichannel).

Rule Conditions

Rule Conditions	Source Values
Greater than or equal to Less than or equal to
Is assigned Is not assigned
Occurred more/less than X minutes, hours, days, weeks, months ago