Preloaded attributes

For your convenience, AudienceStream and EventStream contain a set of preloaded visit and visitor attributes. Each attribute is preconfigured with statistical information that can help you determine useful information about each visitor or visit. These attributes do not require additional information from the visitor beyond standard web traffic data from the Tealium Collect tag.

Preloaded attributes cannot be modified, but you can duplicate them and modify the copy. The duplicate contains all of the enrichments and rules from the original.

Visitor attributes

Visitor attributes	ID	Type	Description
Average visit duration in minutes	26	Number	The average visit duration in minutes
Average visits per week	29	Number	Average visits per week
Fan	30	Badge	The visitor has visited more that two times and has more direct visits than referrals.
First visit	23	Date	The date of the first visit
Frequent visitor	31	Badge	The visitor has visited two or more visits per week on average.
Last event URL	17	String	The last event URL for the visitor
Last visit	24	Date	The date of the last visit
Lifetime browser types used	57	Tally	A tally of how many times each type of browser is used
Lifetime browser types used (favorite)	56	String	The favorite item out of the Lifetime browser types used attribute
Lifetime browser versions used	63	Tally	A tally of browser versions used
Lifetime browser versions used (favorite)	62	String	The favorite out of the Lifetime browser versions used attribute
Lifetime devices used	55	Tally	A tally of devices used
Lifetime devices used (favorite)	54	String	The favorite item out of the Lifetime devices used attribute
Lifetime event count	22	Number	The total number of events triggered by user
Lifetime operating systems used	59	Tally	A tally of operating systems used
Lifetime operating systems used (favorite)	58	String	The favorite item out of the Lifetime operating systems used attribute
Lifetime platforms used	61	Tally	A tally of platforms used
Lifetime platforms used (favorite)	60	String	The favorite item out of the Lifetime platforms used attribute
Lifetime visit count	21	Number	Total number of times user has visited site
Returning visitor	27	Badge	The visitor is a returning visitor.
Total direct visits	15	Number	The total number of direct visits
Total referred visits	16	Number	The total number of referred visits
Total time spent on site in minutes	25	Number	The sum of the duration of all user visits
Unbadged	32	Badge	The visitor has not been assigned any badges.
Weeks since first visit	28	Number	The number of weeks elapsed since first visit

Visit attributes

Visit attributes	ID	Type	Description
Active browser type	44	String	The browser actively being used by the visitor
Active browser types	49	Set of strings	A deduplicated list of browser types used this visit
Active browser version	48	String	The browser version actively being used by the visitor
Active browser versions	53	Set of strings	A deduplicated list of browser versions this visit
Active device	46	String	The device actively being used by the visitor
Active devices	51	Set of strings	A deduplicated list of devices this visit
Active operating system	45	String	The operating system actively being used by the visitor
Active operating systems	50	Set of strings	A deduplicated list of operating systems
Active platform	47	String	The platform actively being used by the visitor
Active platforms	52	Set of strings	A deduplicated list of active platforms
Direct visit	14	Boolean	The user navigated directly to the site.
Entry URL	5	String	The URL of the first page visited
Event count	7	Number	The total number of events in this visit
Exit URL	6	String	The URL of the last page visited
Referred visit	13	Boolean	The user was referred from another site.
Visit duration	12	Number	The duration of this visit
Visit end	11	Date	The end date of this visit
Visit start	10	Date	The start date of this visit

Event attributes

Event attributes	ID	Type	Description
Client IP	74	String	The IP address of the client
Current URL	4	String	The URL of the current page
Domain	35	String	The domain of the current page
event_name	64	String	This attribute is deprecated; use `tealium_event` instead.
Last event timestamp	8	String	The timestamp of the last event
Page Title	38	String	The title of the current page
Pathname	36	String	The pathname of the current page
platform	40	String	The platform of the client
Query String	37	String	The query string of the current page
Referring URL	3	String	The URL of the previous page
tealium_account	66	String	The account name
tealium_datasource	70	String	The Data Source Key
tealium_environment	67	String	The publishing environment
tealium_event	75	String	The tealium event name (either `view` or `link`)
tealium_event_type	78	String	The type of Tealium event being dispatched (either `view` or `event`)
tealium_firstparty_visitor_id	76	String	The visitor ID provided by the first-party cookie
tealium_library_name	68	String	The library name
tealium_library_version	69	String	The version of the library
tealium_library_profile	79	String	The account profile
tealium_random	65	Number	This value is a random number that the platform generated for each event. The expected value is 16 numeric digits. This value is prepended with zeroes if it is less than 16 digits.
tealium_session_id	71	Number	This value is the epoch timestamp of when the first page view, event, or library finished starting up (in milliseconds). This value resets if there is no activity for 30 minutes on the web.
tealium_thirdparty_visitor_id	77	String	The visitor ID provided by the third-party cookie
tealium_timestamp_epoch	73	Number	This value is when the event occurred, in seconds. If event was queued, this value is the time that the event originally occurred.
tealium_visitor_id	72	String	This value is the generated UUID, which is case sensitive on AudienceStream. This value was formerly `tealium_vid` in `vdata` calls.
User Agent	2	String	The user agent string

Examples

The following examples demonstrate how you can use preloaded attributes:

Use the Frequent visitor badge to create an audience, and then action that audience with a connector to send email to those visitors that says “Thank you for being a regular visitor.”
Use the Lifetime operating systems used (favorite) attribute to change the placement of specific downloads on a page, making more relevant apps appear first.
Use Total Direct Visits and Total Referred Visits to calculate the ratio of direct to referred visits for a visitor to determine how they engage with the site.